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MarTech’s metaverse marketing experts to follow

Martech

There she launched Stella Artois into the metaverse in a partnership with Zed Run, a blockchain horse racing game. LinkedIn: Nonny de la Pena (6K followers) Twitter: @ImmersiveJourno (8K followers) Lisa Peyton Lisa is an Experiential Marketing and Strategic Communications Professor at the University of Oregon.

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10 rules for successful metaverse marketing

Martech

I recently asked him to share his knowledge with my XR students at the University of Oregon. There are many different types of immersion: Strategic, tactile, sensory, narrative, spatial and virtual environments can help marketers and comms professionals leverage them all, making their experiences more interactive and less passive.

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Top 3 marketing use cases for the B2B metaverse

Martech

Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. Google has been relatively quiet regarding their efforts to leverage immersive technologies after they attempted launching Google Glass and Google Lively. “How?” ” you might ask.

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The top 10 immersive campaigns to learn from

Martech

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. It was a great question. My answer to her also sums up why you should care about this article.

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Top 10 immersive marketing trends that will grow your grinchy heart in 2023

Martech

All have been vital to reaching and influencing a B2B audience and now we can scale our efforts exponentially by strategically using immersive technology. I hope we see more companies embracing the three use cases outlined in my recent article : Events. Learning and education. Networking.

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10 rules for successful metaverse making

Martech

I recently asked him to share his knowledge with my XR students at the University of Oregon. There are many different types of immersion: Strategic, tactile, sensory, narrative, spatial and virtual environments can help marketers and comms professionals leverage them all, making their experiences more interactive and less passive.

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This day in search marketing history: February 18

Search Engine Land

Birth of a New Machine At the time, Microsoft had yet to launch its own web crawler for MSN Search, and Ask Jeeves/Teoma was the only other top tier search engine available. Google To Launch AMP In Search Results On Feb. Search Engine Land also wished Yahoo a happy 5th birthday in 2009.