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MarTech’s metaverse marketing experts to follow

Martech

There she launched Stella Artois into the metaverse in a partnership with Zed Run, a blockchain horse racing game. LinkedIn: Nonny de la Pena (6K followers) Twitter: @ImmersiveJourno (8K followers) Lisa Peyton Lisa is an Experiential Marketing and Strategic Communications Professor at the University of Oregon.

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This day in search marketing history: February 18

Search Engine Land

Birth of a New Machine At the time, Microsoft had yet to launch its own web crawler for MSN Search, and Ask Jeeves/Teoma was the only other top tier search engine available. Google To Launch AMP In Search Results On Feb. Search Engine Land also wished Yahoo a happy 5th birthday in 2009.

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Top 10 immersive marketing trends that will grow your grinchy heart in 2023

Martech

In addition to the ones I outline, new programs are being developed that are solely focused on immersive communications and strategy, like this newly launched remote program from the University of Oregon’s School of Journalism and Communications. Spoiler alert: I am teaching in this program and couldn’t be more thrilled!).

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Top 3 marketing use cases for the B2B metaverse

Martech

Google has been relatively quiet regarding their efforts to leverage immersive technologies after they attempted launching Google Glass and Google Lively. I teach XR for communications at the University of Oregon, and they offer a Master’s Degree in Immersive Strategic Communications. So that leaves us with Google and Microsoft.

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10 rules for successful metaverse marketing

Martech

I recently asked him to share his knowledge with my XR students at the University of Oregon. Just like you need to become familiar with a new social media platform before launching a campaign on the platform, you need to understand how your audience is consuming the virtual world. Ten rules of the road for metaverse marketing.

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The top 10 immersive campaigns to learn from

Martech

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. It was a great question. My answer to her also sums up why you should care about this article.

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10 rules for successful metaverse making

Martech

I recently asked him to share his knowledge with my XR students at the University of Oregon. Just like you need to become familiar with a new social media platform before launching a campaign on the platform, you need to understand how your audience is consuming the virtual world. Ten rules of the road for metaverse marketing.