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Salary and Career: Kathleen Voboril can make martech sing

Martech

My sponsors and mentors kind of thought it was a fad and like something for the interns and very marcom-y and not very strategic. Q: How did you go from Atlanta to Oregon? A: I wanted to move back to Portland where I was born and raised and got offered a job at Oregon Tool, at the time it was called Blunt International.

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MarTech’s metaverse marketing experts to follow

Martech

LinkedIn: Nonny de la Pena (6K followers) Twitter: @ImmersiveJourno (8K followers) Lisa Peyton Lisa is an Experiential Marketing and Strategic Communications Professor at the University of Oregon.

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10 rules for successful metaverse marketing

Martech

I recently asked him to share his knowledge with my XR students at the University of Oregon. There are many different types of immersion: Strategic, tactile, sensory, narrative, spatial and virtual environments can help marketers and comms professionals leverage them all, making their experiences more interactive and less passive.

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Top 3 marketing use cases for the B2B metaverse

Martech

Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. I teach XR for communications at the University of Oregon, and they offer a Master’s Degree in Immersive Strategic Communications. “How?” ” you might ask.

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The top 10 immersive campaigns to learn from

Martech

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. It was a great question. My answer to her also sums up why you should care about this article.

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Top 10 immersive marketing trends that will grow your grinchy heart in 2023

Martech

All have been vital to reaching and influencing a B2B audience and now we can scale our efforts exponentially by strategically using immersive technology. I hope we see more companies embracing the three use cases outlined in my recent article : Events. Learning and education. Networking.

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10 rules for successful metaverse making

Martech

I recently asked him to share his knowledge with my XR students at the University of Oregon. There are many different types of immersion: Strategic, tactile, sensory, narrative, spatial and virtual environments can help marketers and comms professionals leverage them all, making their experiences more interactive and less passive.