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Sales Pipeline Radio, Episode 205: Q & A with Kevin Marasco @kmarasco

Heinz Marketing

So our headquarters is here in San Francisco, but we have an office in Scottsdale, Arizona and then in North Carolina. And then I think from a marketing perspective, in addition to the packages and offering and pricing implications, the main things we try to do is just help these companies. So those were a few of the things.

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9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?

Hubspot

I''m really glad that I never had to actually do the webinar, because no one had ever taught me how to use things like GoToWebinar and such -- just how to create landing pages that generate leads -- so, had the campaign not worked so well so fast, things would have gotten interesting. Dharmesh Shah.

Consult 78
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9 more states join federal antitrust lawsuit against Google

Search Engine Land

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. The potential implications of these lawsuits may directly impact advertisers’ strategies, costs, and overall effectiveness of their digital campaigns.

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The History of Happy Hour: Inside the Popular Post-Work Tradition

Hubspot

What brave soul pioneered the way for the rest of us to enjoy cheap beer and half-priced chicken wings after a long day of reports and meetings? This constitutional ban came after a long, persistent campaign from "the Drys," which was the term used to describe the group of people who set out to dramatize the societal evils of alcohol.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

Sell 59