A/B testing and SEO: How to navigate pitfalls and maximize results
Search Engine Land
MARCH 4, 2024
A/B testing can be a great tool for enhancing website functionality, user experience and conversions. By directing traffic to two webpage variants (or more, in the case of multivariate testing), you can glean which version leads to better outcomes in terms of conversions, click-through rates, time on page, bounce rates or other key metrics.
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