Search Engine Land
MAY 7, 2024
Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). Get the daily newsletter search marketers rely on.
Search Engine Land
DECEMBER 6, 2023
User engagement insights Use generative AI tools to analyze user engagement data, such as page views, time spent on pages and click-through rates, to identify the most engaging content and winning page types. Featured snippet listing placements – the coveted Position Zero – often see CTRs of over 30%.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
JULY 6, 2021
Although video ads are visual and break up the traditional feed, users are less likely to click on videos. A video ads CTR sits around 0.44% compared to 0.56% for sponsored content. . Carousel ads enable you to include more imagery and information but require members to click through them. per message) not cost per click.
Search Engine Land
JULY 28, 2023
Visibility metrics (impressions and CTR) Impressions refer to how often your video’s thumbnail is shown to people on YouTube, while the CTR shows how often people click on it to watch the video. Having high impressions but low CTR can suggest your title or thumbnail needs a bit of tweaking.
ConversionXL
SEPTEMBER 24, 2020
impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. However, if the ad that’s slipping in CTR is a killer at converting, it might be unwise to dump it until it’s under a 1% CTR. Use Google Search Console to find high-impression, low-CTR queries. So far so good.
ConversionXL
MARCH 5, 2019
A sales pitch on Twitter or Facebook has the potential to be seen by thousands of people, but anyone who isn’t checking their timeline right then will likely miss it. Those insights help make cold email content more relevant, rather than a vague pitch for your product. Those metrics include: Delivery rate.
ConversionXL
MAY 22, 2014
Once you’ve found some ads convert reasonably well given the whole picture (impressions, CTR, Conversions, profitability), increase the budget & roll them out to more people to see. However, if the ad’s that slipping in CTR is killer at converting, it might not be wise to dump it until it’s under a 1% CTR. So far so good.
Expert insights. Personalized for you.
93 
Let's personalize your content