Search Engine Land

MAY 10, 2023

After only two months of launch, ChatGPT achieved 100 million monthly active users – showing just how powerful these tools can be when implemented correctly in a content marketing strategy. To ensure your content is engaging and successful, experiment – but do so carefully while considering your current goals.

Non-Profits 106

Non-Profits Promote Engineering User Experience 106

ConversionXL

APRIL 29, 2014

I’m Sean Ellis & I’d like to tell you how Conversion Rate Optimization played a critical role as the growth engine for the companies I’ve worked with. But I’m willing to bet that you haven’t yet gone far enough to turn it into a sustainable engine of growth for your business. Why is this?

Engineering 117

Engineering Growth Conversion A/B testing 117

Search Engine Land

JULY 25, 2023

Common Google SERP features today When Google updates its search engine ranking algorithm or adds new features, its end goal is to help organize information better for users. SERP features accomplish this by visually highlighting answers above-the-fold that are most likely to match a user’s inquiry.

Engineering 98

Engineering Click Through Rate Territory Niche 98

ConversionXL

FEBRUARY 3, 2022

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. This simple email increased traffic, allowing Airbnb to convert Craiglist users thanks to its user-friendliness and more attractive listings. One year later, it had 500,000 daily users.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

Trust 77

Trust Objectives and Key Results Engineering Negotiate 77

ConversionXL

FEBRUARY 3, 2022

For example, if Spotify wanted to improve advocacy, the frustration users have with shuffle play after sharing may be a good place to start. Spotify could then test whether alternative play options improve the user experience at that stage and whether it impacts how often users share music with friends. Image source.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Hubspot

FEBRUARY 22, 2019

In other words, you’re asking Google to show your ad to a user when they type a specific search query into their search engine. For example, if you’re advertising a free CRM, you might want your ad to show up on Google when users type “free crm” into the search engine. These search queries are called “keywords”.

Process 76

Process CTR CRM Click Through Rate 76

Hubspot

MAY 23, 2019

When industry competitors' congest search engines, the GDN can be a great alternative. With it, there’s less competition for inflated keyword bids, so you're more likely to reach users actively searching for your products and services. But, for targeting prospects outside of search engines and social networks, that's still pretty good.

Networking 78

Networking CTR Agriculture Campaign 78

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. 60-80% open rates and click through rates. Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). edfryed talks at #cxllive pic.twitter.com/dQd4N5anQd.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

AUGUST 17, 2016

But generally it’s no secret that optimizing the user experience for different devices is important as shoppers jump from device to device before making a purchase and more people are starting to convert on mobile and tablet devices. Optimizing for All Devices. “50% Maybe this statistic is higher or lower for you.

Campaign 74

Campaign Process A/B testing CTR 74