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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

So what’s the main objective—and ideal user experience —for Google and Amazon? You either get an immediate answer or click through to a site, with no need to return to the SERP. Yes, Google and Amazon’s search functions are not the same. Click-through rate is a proxy for relevance.

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5 Python scripts for automating SEO tasks

Search Engine Land

Then, we use the Python library Beautiful Soup to create a web scraper to get the main body content on the page. splitlines() # Create a Tf-idf representation of the keywords vectorizer = TfidfVectorizer() X = vectorizer.fit_transform(keywords) # Perform Affinity Propagation clustering af = AffinityPropagation().fit(X)

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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

Text ads are competitively priced but their lack of imagery makes them less eye-catching: In the example above, the text ad appears right below the main navigation. Featuring a user’s name, LinkedIn profile photo, and job function, they’re eye-catching and stand out from a more generic newsfeed. LinkedIn text ads.

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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

First, go to the “Campaigns” tab and click on the “Create campaign” button: Campaign goals. Choose this option if your main goal is to drive traffic to your website. The keyword insertion function matches the exact keyword someone typed in. With price extensions, people can see sample prices before they click.

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Lead Scoring: How to Find the Best Prospects in 4 Steps

Salesforce

The two main types of behavioral data are email engagement (open and click-through rates) and social media engagement (click-throughs, comments, and shares). Implicit vs. explicit Lead scoring models can be based on two main types of data.

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How to Find Correlative Metrics For Conversion Optimization

ConversionXL

In conversion optimization, there tend to be some common predictive metrics, such as the following that Brian Massey outlined on the Conversion Sciences blog : Bounce rate on landing pages. Click-through-rate on key internal pages. Abandonment rate (basically the opposite of the last two). Form completion percent.

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How to Design Your eCommerce Site for More Conversions

Hubspot

Simply put, users do not want to purchase from an unsecure website -- the large red X with an unsecured padlock can be a real barrier to converting visitors into sales. Without effective product descriptions that sell the product to your customer base, you are losing out on click-through rates and purchases.