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Why agencies need to work closely with client RevOps teams

Martech

You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. To fully deliver results and revenue for clients, close collaboration with internal RevOps teams is essential. In short, you’ve done nothing at all.

Clients 114
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Uncovering 9 Closed Lost Reasons + Winning Sales Strategies

Iannarino

There is nothing worse than having to mark an opportunity record in your CRM as "closed lost." The second-worst prompt is "closed lost reason." It stings a little to acknowledge that another salesperson won the client's business.

Closing 298
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How to Calculate Your Closing Ratio

Iannarino

On LinkedIn and other social media platforms, you will find advice like "Don't close deals, open relationships." This implies that asking your client to sign a contract will somehow harm them. In reality, closing the deal allows you to provide the improvement they need. That is how you help your organization and your clients.

Closing 242
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Answering 'Why Change Now' for Your Clients

Iannarino

To understand how sales has changed, you must recognize the limitation of the "legacy solution" approach we've practiced for close to forty years. This approach believes that asking a client about their problem is the key to success, as it allows the salesperson to share exactly how their solution will solve their problem.

Clients 287
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Client Effort and Your Chances of Winning

Iannarino

There is a "tell" that provides you with evidence your deal isn't likely to close and should not find its way into your forecast. The tell is a lack of client effort.

Clients 297
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The Mistake of Pursuing Easy-to-Win but Undesirable Clients in Sales

Iannarino

One mistake weak salespeople make is pursuing clients that are easy to win but difficult to service after the deal is closed. These easy-to-win clients desperately need a salesperson to agree to take their business because better salespeople refuse it.

Clients 246
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How Your Client Justifies Buying from You

Iannarino

This post may be a bitter pill for those who believe their clients buy from them because they like their company, their products, or both. Even though these things are important, their value can only be recognized (not to mention realized) after the client signs a contract. You Make Sense of Their World.

Clients 328