Highspot

DECEMBER 19, 2023

This targeted approach maximizes the use of resources and increases the chances of closing valuable deals. Facilitate Better Sales and Marketing Alignment By incorporating marketing initiatives into sales strategies, the playbook ensures that both teams work towards common goals with consistent messaging and resources.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Highspot

JULY 18, 2023

What if we could equip marketing teams with the resources, tools, knowledge, and skills to do their unique jobs, as well as better support with the sales organization? Marketing enablement levels up the efficiency and productivity of your marketing efforts, which in turn drives positive results across your business.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Strategize Lead generation 52

Hubspot

JULY 20, 2020

In today’s dynamic market, many companies are faced with providing creative solutions to their customer’s problems in order to stay in business, making workplace innovation extremely important. Training Plans to Close Skill Gaps. In other words, companies need innovative strategies but are struggling to create and implement them.

Consult 77

Consult Objectives and Key Results Clients Launch 77

Sales Hacker

SEPTEMBER 29, 2020

Keys to success when scaling a company [10:56]. Regie uses your targeting to inform your campaign, decreases the time your team spends creating campaigns, and because the campaigns are structured on email best practices, your email, and your campaign warm-up period will strengthen results. So what do you think the keys to success are?

Contract 108

Contract X-functional Objectives and Key Results Legal 108

Highspot

JUNE 11, 2020

Distributed workforces, fluctuating market dynamics, and office politics can make working in lockstep difficult. Regardless of the root cause, overcoming sales and marketing misalignment is necessary to securing long-term success. What does marketing do for sales? What does sales do for marketing? Market dynamics.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

ConversionXL

NOVEMBER 23, 2022

They don’t usually fit within the consideration set where only category kings go. Your job as a marketer is to get inside it. Marketing : get a larger share of voice. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. Advertising can be seen as an insurance.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Highspot

NOVEMBER 1, 2022

A number of factors can affect whether or not your sales team can close deals. Successful sales teams result from a company-wide commitment to ensuring reps have everything they need to do their jobs effectively. In short, sales can only succeed when your company is executing key initiatives as one unified organization.

Objectives and Key Results 52

Objectives and Key Results Assembly Line Cross-sell Sales 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Highspot

MARCH 30, 2021

A number of factors can affect whether or not your sales team can close deals. Successful sales teams result from a company-wide commitment to ensuring reps have everything they need to do their jobs effectively. In short, sales can only succeed when your company is executing key initiatives as one, unified organization.

Objectives and Key Results 69

Objectives and Key Results Assembly Line Cross-sell Sales 69

Martech

OCTOBER 14, 2022

Once upon a time, CMOs were just experienced marketing professionals who oversaw the marketing department and liaised with other executives. There was a lot of trial and error and measuring results was more than a little challenging. All that has changed with the advent of digital tools and modern marketing methods.

Non-Profits 122

Non-Profits E-commerce Strategize Consult 122

Sales Hacker

JUNE 23, 2021

How to combat objections. Best article to read: Learn why one sales leader thinks cold calling is the best way to get business , why it’s actually very fun, and the best tips on how to launch a conversation on the phone. Topics include: Negotiating and closing. Topics include: AI for sales. Automating your lead generation.

Cold Call 80

Cold Call Negotiate Objectives and Key Results GTM 80

Highspot

MAY 20, 2022

This ensures that reps can execute your sales strategy effectively in the field – and close more deals. This will lead to uneven results: some reps may find their own way to sell the new product; others will struggle and fail to meet quota. Sales motions are defined by your larger go-to-market strategy. on their own.

Territory 52

Territory X-functional Cross-sell Sales 52

SalesHandy

OCTOBER 28, 2022

All of your marketing and sales efforts are centered around pushing your product or service to your target audience, rather than pulling them in through inbound lead generation. The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

Gong.io

JANUARY 5, 2019

Instead, they introduced strategic, high-value questions purposefully designed to gain key information and guide the conversation. It helps you navigate who plays which role on the buying panel, and which steps to take with each buyer to maximize your odds of closing the deal. Market Intelligence: What’s happening in this market?

Pitch 131

Pitch Sales Up-sell Contract 131

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Launching the invasion. Two key points for now: Because of these incompatibilities, early adopters do not make good references for the early majority. They sometimes even seek them out even before a formal marketing program has been launched. Define the battle.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. You’ll learn a lot if you listen closely. What you do matters, but character matters more. Be curious.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Sales Hacker

MARCH 10, 2020

She’s the VP of marketing at Tackle.io, a company that helps ISVs sell their software through the cloud marketplaces. Prior to Tackle, Nicole was the CMO at UserIQ, where she built the marketing department from scratch and launched their go to market strategy resulting in significant ARR growth.

Cross-sell 73

Cross-sell Objectives and Key Results Pitch Start-ups 73

SaaStr

APRIL 4, 2019

They wanted real-time results. But they are actually accompanying us in the sales cycle and it’s certainly something that’s accelerated our time-to-market but also our success as well. Things like customer-managed encryption keys. They were changing, they were moving to the cloud. Where is your storage?

Engineering 66

Engineering Strategize Technology Technology 66

Heinz Marketing

JUNE 3, 2019

When we think about specially, about sales and marketing and even customer success in a lifetime journey perspective… when you’ve got sales and marketing working together, it’s fine to say we have the same objectives but then you have to figure out what does that look like on Tuesday?

Pipeline 57

Pipeline Sales Objectives and Key Results B2B 57

Heinz Marketing

JUNE 17, 2019

Talk a little bit about the problems Sendoso is solving because you guys have really risen very quickly partly in the ABM, account-based marketing side, but also just in helping companies personalize the sales and marketing efforts and driving greater results. And then once we went to market, it was like the flood gates opened.

Pipeline 56

Pipeline Sales B2B Objectives and Key Results 56

SaaStr

NOVEMBER 22, 2019

It really was, we closed every month. And the other was just even such a simple trick that’s now become standard around fiscal year close. Harry Stebbings: Can I ask, in terms of like being super effective in your role, transparency must be key because you must be essentially kind of CC’d on all emails.

Start-ups 62

Start-ups Customers Objectives and Key Results Growth 62

SaaStr

MARCH 27, 2019

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. She closed an opportunity, it was ridiculous. I can teach someone the product.

Start-ups 51

Start-ups Objectives and Key Results UX Follow-up 51