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Website Information Architecture: How to Optimize for UX

ConversionXL

Here are research and testing techniques that UX professionals use to determine the best information architecture, workflows, menu structure, or website navigation paths. method for finding patterns in how users expect to find content or functionality. Closed-card sorting. The tool of choice for a lot of UX professionals.

UX 114
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How to Use UX Research to Create Smarter A/B Test Variations

ConversionXL

The best way to identify and mitigate these flaws is via UX research. UX research will help you better understand the causes of conversion issues and prioritize hypotheses. UX Research Methods That Can Make You a Smarter Optimizer. Generally, as UX improves, your conversion rates will too. The result?

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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max. As I write, it’s still buggy with poor UX.

B2B 101
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The Optimizer’s Guide to Proper Website Quality Assurance (QA)

ConversionXL

before visitors have time to suffer through friction and other “conversion killers” When conducting quality assurance, frequently referred to as QA, you’ll work closely with the development team to ensure everything looks and works correctly on all relevant devices and on all relevant browsers. ” (via NN/g).

UX 104
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How to structure people operations to scale SEO success

Search Engine Land

So, based on the amount of SQLs, calculate how many leads might close and how much those contracts are worth, subtract operational costs, and then you’ve got the estimated gross revenue generated from SEO. Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI.

CTR 122
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How to Conduct Icon Usability Testing (and Do Icons Even Improve Usability?)

ConversionXL

In another study , the team of UIE observed that people remember a button’s position instead of the graphic interpretation of the function. For abstract things, icons rarely work well.” (via UX Myths). print, close, play/pause, reply, tweet, share on Facebook). ” (via UX Myths). Easy to Comprehend.

UX 90
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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

Or is that all behind closed doors? And it’s usually like a very detailed sort of Google doc, here’s the login for X. And so if you need 3000 people to perform a function today, maybe in the future, it’s a thousand or 500. I mean, moonshot projects sound pretty fun. So you pay for a number of seats.

GTM 65