Humanizing B2B: The key to better customer experience
Martech
NOVEMBER 6, 2023
Up to 27% of B2B buyers say their journey will involve more people in the future, so it’s important to: Know all of the decision-makers in your customers’ organizations. Emotional needs include: Trust. B2B buyers need to trust your brand. Understand the complexities of their relationships. Scalability.
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