Highspot

JULY 13, 2025

While marketing and enablement craft content to boost buyer and brand engagement, sales reps should spend time sharing those assets with select leads on social media. Pipeline marketing , industry events, and cold calling remain vital for generating leads, but social selling offers another viable lead-gen and -nurturing approach.

B2B 52

B2B Sell GTM Cold Call 52

Sales Hacker

JUNE 6, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. AI is transforming how go-to-market teams operate. Marketers are shipping more content. ” Reps use AI to surface insights, but own messaging, storytelling, and relationship-building.

GTM 53

GTM Objection handling Cold Call Follow-up 53

SaaStr

JUNE 23, 2025

The traditional model of large teams making hundreds of cold calls is indeed dying, but it’s being replaced by smaller, more efficient, AI-augmented teams focused on quality interactions. The full report provides insights across multiple dimensions of SaaS company operations and go-to-market strategies.

B2B 67

B2B Cold Call Pipeline Engineering 67

Heinz Marketing

MAY 20, 2021

This includes direct customer engagement and relationship building via in-person one-to-one meetings or through video chat, cold calls and sales proposals. Alignment is key to reignite the go-to-market engine when buyers aren’t biting. Stagnant Growth.

Campaign 125

Campaign Cold Call Sales Education 125

Sales Hacker

NOVEMBER 15, 2017

B2B is an acronym for Business-to-Business, a model for selling, relationship-building or engagement. . B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . Cold Email. Customer Relationship Management. Also called a customer. Go-to-Market Strategy.

B2B 105

B2B E-commerce Cold Call Sales 105

Sales Hacker

NOVEMBER 21, 2019

Any manager who’s tried knows that getting sales teams to enter data consistently can be tougher than picking up the 800-pound phone to make a cold call. When faced with winning or losing a commission check, they’re going to push forward and work directly with their accounts, not spend time entering data into a CRM system.

Technology 102

Technology Technology Sales Clients 102

Highspot

JANUARY 9, 2024

Gone are the days of cold calls and one-size-fits-all pitches. This includes market understanding, solution selling, and long-term relationship building. For example, sales training courses may focus on aggressive selling techniques, which conflicts with a company’s goal of long-term customer relationships.

Technique 52

Technique B2B Cross-sell B2C 52