Sales Hacker

JUNE 6, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. A playbook for rebuilding GTM muscle 1. AI as a coach, not a crutch.

GTM 53

GTM Objection handling Cold Call Follow-up 53

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. Disconnect 1: Fragmented marketing, sales and customer tactics versus unified GTM strategies. Review, refresh and optimize your GTM strategy continuously.

B2B 124

B2B GTM Customers Cross-sell 124

Highspot

FEBRUARY 20, 2025

Enter a new era with AI-powered sales training that gives go-to-market (GTM) teams the tools they need to build trust in every conversation. Turn Skeptical Buyers into Confident Customers Buyers are bombarded with cold calls and generic sales pitches. They are tired of feeling like another name on a call sheet.

Trust 52

Trust GTM Pitch Sales 52

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. It’s data-driven targeting that turns the coldest of cold calls into a strategic conversation. This is no longer news to go-to-market leaders.

GTM 107

GTM Launch Pipeline Strategize 107

Martech

JUNE 28, 2022

This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” Master the full customer lifecycle.

B2B 117

B2B GTM Cross-sell Cold Call 117

Heinz Marketing

SEPTEMBER 3, 2020

No Cold Calls. Your GTM plan is a comprehensive plan that spells out the campaigns you need, channels you will use in order to achieve the goals you’ve established in your revenue operating model. Have you thought about certain factors most marketers fail to look at? Latané Conant (CMO at 6sense) in her new book No Forms.

GTM 121

GTM SQL Pipeline Campaign 121

SaaStr

MAY 17, 2023

Of course, you shouldn’t throw out cold outreach completely, but implementing more effective strategies in addition to effective outbound is always a good thing. Early-stage startups who aren’t yet household names need to find a way to leverage warm intros to companies instead of cold-emailing sales leaders. And it worked!

GTM 95

GTM Cold Call Customers Networking 95

SaaStr

FEBRUARY 8, 2022

Do you have a Go-to Market (GTM) for different market opportunities? However, the most obvious course of direction for every sales team that wants to increase their value is to employ a sales development team and hire people for cold calling to drive the revenue through increased value. But this isn’t the best way to proceed. .

Objectives and Key Results 116

Objectives and Key Results Pitch GTM Cold Call 116

Sales Hacker

JUNE 23, 2021

Best article to read: Learn why one sales leader thinks cold calling is the best way to get business , why it’s actually very fun, and the best tips on how to launch a conversation on the phone. This is because HubSpot covers all parts of a GTM revenue org in their blog. Cold calling. HubSpot Sales. Sales plans.

Cold Call 102

Cold Call Negotiate Objectives and Key Results Sales 102

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Sellers need to focus on, and master, all of the human to human interactions in the buying journey, everything from cold calling to complex negotiations. See more top GTM jobs here. Hopefully you’re not in your inbox right now and you’re out enjoying the long weekend.

GTM 95

GTM Negotiate Pipeline Contract 95

SaaStr

MARCH 10, 2023

At SaaStr APAC 2023, Matt Vethuis, the VP, APJ at Amplitude, shared his take on how to bring power to your products through a hybrid blend of product and sales-led growth called product-led sales. Product-led growth is a GTM strategy where the product is the main driver for growth.

Growth 98

Growth Product Cold Call Process 98

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. Owner’s journey sets the stage for Kyle’s top three lessons for building GTM efficiency.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

SaaStr

DECEMBER 22, 2023

But there’s a single metric that can reflect market demand, product market fit, how well a GTM engine is executing, and the quality of the product- and that is the CAC (customer acquisition cost) payback period. Of course, ARR growth and cash burn are the most important.

Product 122

Product Transportation GTM Cold Call 122

Sales Hacker

JUNE 28, 2021

The aha moment came when one day she picked up the phone to do her cold calls. Guest: Amy Slate r, Global Vice President, GTM, Internet Data and Security Services at Palo Alto Networks. When Amy was 23, she picked up the phone to cold call and the president of the company picked up [4:12]. Amy’s aha moment [2:30].

Cold Call 57

Cold Call GTM Up-sell Networking 57

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. So cold calling efforts during this phase, we pulled back totally. Deborah: Thanks.

GTM 74

GTM Pipeline Healthcare Sales 74

ConversionXL

APRIL 7, 2021

While reading a book called “ No Forms, No Cold Calls & No Spam ” by Latané Conant, I came to the realization that many vendors try to position ABM as a $40,000 technology stack problem. In most cases, ABM should not be a standard go-to-market (GTM) strategy. Account-Based Marketing (ABM) isn’t new.

Cross-sell 98

Cross-sell CRM GTM Cold Call 98

Sales Hacker

NOVEMBER 15, 2017

Cold Email. Also called a customer. Cold Call is an attempt to engage a prospect (via a personal visit or a voice call) who have no prior knowledge about or contact with the salesperson making the call. outbound marketing (cold email, cold calling), and 5. Challenger Sales Model.

B2B 105

B2B E-commerce Cold Call Sales 105

Sales Hacker

OCTOBER 30, 2018

As the founder of No More Cold Calling, Joanne helps salespeople, sales teams, and business owners build their referral networks to quickly attract more business. She is the bestselling author of No More Cold Calling and Pick Up The Damn Phone. Follow up with her updates on Twitter at @bridgegroupinc.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Gong.io

DECEMBER 14, 2022

Cold calling is the best way to reach out to the target accounts on your list. We recommend not doing discovery on your first cold call. And to do that, you need to talk more — the optimal talk-to-listen ratio for successful cold calls is 55:45. That’s why it’s important to follow our favorite outreach tips.

Sell 62

Sell Cold Call Contract Up-sell 62

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. com slash GTM. Scott Barker: And welcome back to the GTM podcast. the tools don’t make the difference.

GTM 80

GTM Pitch Up-sell Contact 80

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. I don’t think they’re as against cold calling as maybe the U.S.

GTM 111

GTM Sell Customers Cold Call 111

SaaStr

MARCH 13, 2023

So even after doing SaaS all this years, and being perhaps the biggest fan of SaaS sales and sales processes out there … I still struggle with the idea of cold calling. Personally, I never answer a cold call, and want at least my initial discovery to be done over email. A lot of phone-based cold calling isn’t 100% cold.

Cold Call 131

Cold Call GTM Appointment Represent 131

Veloxy

FEBRUARY 15, 2024

The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts. The GTM Podcast The GTM Podcast, hosted by Scott Barker, features interviews with tech leaders and VCs, sharing insights and stories, plus listener Q&As.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? Cold calling.

GTM 91

GTM Cold Call UX Price 91

Martech

OCTOBER 28, 2022

But the go-to-market (GTM) strategies, systems and plays many teams use are not connecting with how buyers and companies research and make purchase decisions. . This unified GTM strategy aligns resources internally to deliver agility and scale, keeping up with the dynamic nature of how companies and buying teams make decisions.

B2B 132

B2B GTM Cross-sell Quota 132

SaaStr

SEPTEMBER 27, 2024

A few years ago, Matt was making cold calls from CEO Parker Conrad’s basement, and he’s helped bring Rippling to where it is today. In an average month, Rippling books about 1300 outbound demos across their various different outbound teams with about 50% of demos coming from cold calls. The answer might surprise you.

Growth 127

Growth Quota Account management Cold Call 127

Sales Hacker

OCTOBER 7, 2021

I scheduled a demo on my very first cold call and that felt like the first “aha moment” of my career! Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. I struggled at first when it came to making cold calls. Jenny is a revenue leader and GTM strategist.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Cience

OCTOBER 27, 2020

The Throw-Back Channel: Cold Calls. But believe us, cold calling works (if done right, of course). At the same time, cold calling is probably one of the most derided (and emotionally complicated) outbound channels. Call reluctance can paralyze the best SDRs (who otherwise crush on email channels).

Campaign 63

Campaign Cold Call GTM Contact 63

Sales Hacker

FEBRUARY 19, 2019

Cold calling is still very much the lifeblood of sales. But here’s the truth: calling someone when they aren’t expecting it is not easy (duh), and salespeople often rely on email and LinkedIn to hit their meeting quota. Pete Kazanjy – Entrepreneur, Author, and Early-Stage GTM Expert. So Chris is a tactical pro.

Cold Call 13

Cold Call Inside sales Sales B2B 13

SalesHandy

OCTOBER 28, 2022

The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy. One such survey revealed, that 75% of executives said they were willing to make an appointment or attend a meeting based on a cold call or email alone. Cold Calls.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

SaaStr

APRIL 1, 2025

Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI. Cold Calling Still Works (And AI Might Enhance It) Against conventional wisdom, Rippling found cold calling surprisingly effective.

GTM 78

GTM Territory Cold Call Price 78

Sales Hacker

DECEMBER 10, 2024

53:46) Debunking the myth that cold outreach is dead. (57:57) Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. The cold calling sucks guys.

GTM 111

GTM Construction Up-sell Cross-sell 111