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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. In fact, it took two months for the tool to finally stop processing data. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

Retail 133
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The True Cost of Building an SDR Team, and Why They Remain a No-Brainer Investment

Sales Hacker

Also, commission is only paid if they sell and cash comes in, so you only need to budget the base salary as sunk cost in case of failure. Your final math is 2 x $110K + $50K for fractional manager + $40K in tools = $310K. Any more than that, and get ready to grow your SDR function. That’s 82% higher than the $170K for AEs.

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How to Build a CSM Team That Generates 130% Net Retention with Talkdesk (Video + Transcript)

SaaStr

This is pretty simple, but when I look at this industry, a lot of times what I see is organizations crafting pricing packages that would enable, for example, an enterprise-wide license, where an organization pays you X amount of money, and they have unlimited seats, unlimited usage. We’ve added a technical account manager function.

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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

The Process for Creating a Sales Compensation Plan. Decide Base Pay vs. Variable Pay (Commissions). Create a 2-Page Contract and Get Mutual Commitment [TEMPLATE PROVIDED]. Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. Establish Role Levels.

SQL 102
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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Licensing OEM software. OEM deal structure.

GTM 74
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A guide to sales workflow process to increase your profit

PandaDoc

A sales workflow is a sequence of necessary processes that your team can follow to complete a sale. Wondering how to streamline the sales process ? There’s simply no better way than using and refining a sales workflow, and a sales process flowchart is a visualization that can help. What is a sales workflow?

Process 52
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10 Sales closing questions to seal the deal

PandaDoc

They help give a lasting impression of the company and the product it’s offering to drive the decision-making process. If they agree, the deal is finalized by the signing of a contract. And closing questions help initiate the final negotiating process to reach an agreement for a sale. Do you need this functionality or that?

Closing 52