PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
Search Engine Land
DECEMBER 28, 2023
Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. In fact, it took two months for the tool to finally stop processing data. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.
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