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This day in search marketing history: January 28

Search Engine Land

.” 5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns 2014: Five trends from the Super Bowl advertiser ads that ran on Google and the Yahoo Bing Network. Google’s Legal Woes Not Impacting Brand: Survey 2011: Did scandals or an antitrust investigation make people less trusting of Google or tarnish its brand?

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US Justice Department sues Google again, aims to dismantle its ad division

Search Engine Land

California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia joined the DOJ in this lawsuit. Other retailers like Walmart, eBay, Etsy, and Instacart also have digital ad businesses that are based on consumer data, known as retail media networks, and they combined took 1.4% Amazon accounted for 11.7%

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Why we care about compliance in marketing

Martech

Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something akin to outright surveillance. The 21st century changed much of that. Data got faster, cheaper and more voluminous.

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What is quality score and how to use it in PPC

Search Engine Land

A higher expected CTR indicates that you are good at getting people to engage with your brand – and making the ad network money. cost Cape Cod 5.540540541 22 13.43923077 Connecticut 4.949152542 87.34 (Remember not to discount keywords with a lower expected CTR, they might be winning in other ways.) 6.308888889 Maine 5.411764706 65.88

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6 Essential Components of Top Notch Nonprofit Blogs

Hubspot

Baldrick’s posted a photo of the Quinnipiac University Ice Hockey Team in Hamden, Connecticut. The more concrete you can make the impact, the easier it is for people to see their impact and give again -- as well as share your organization’s mission or cause with their personal networks. In another blog post, St.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. If you're trying to expand franchise sales in Hartford, Connecticut, for example, it won't be a very good use of advertising dollars to target people in, say, Los Angeles. It might seem a little bit intimidating. Actually, yes.

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Using Negative Keywords To Attract Highly Qualified Customers

ConversionXL

Connecticut Cheese Challenge. This is especially important if you’re already advertising with the Bing and/or Yahoo network. . …and the very top…. …of a Google search results page. Not to mention all the search results in between. Skimming the search results for cheese, we see: cheese.com. history of cheese.

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