Hubspot

APRIL 4, 2023

Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. STAR stands for Situation, Task, Action, and Result. For instance, what was your main objective? Result: Lastly, describe the outcome of your actions. Be sure to focus on the positive results.

Consult 73

Consult Objectives and Key Results X-functional Construction 73

Heinz Marketing

JANUARY 9, 2018

Our objectives with SnapApp , an interactive content marketing platform, were to drive thought leadership, interest, and engagement at the top of the funnel with new content. Influencers played an important role in the promotion of the final research report as well as the following webinar. That’s what we wanted to find out.

B2B 61

B2B Objectives and Key Results B2C Promote 61

ConversionXL

MARCH 13, 2019

B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. B2B buyers from Gen X expected phone calls and handholding. The online experience, as a result, is even more vital. So what changes?

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

JULY 29, 2020

Yet the data backs this up. This post covers the key differences to help you thrive on both platforms. So what’s the main objective—and ideal user experience —for Google and Amazon? The first result is exactly what you’re looking for. Yes, Google and Amazon’s search functions are not the same.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

SaaStr

JUNE 21, 2019

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Ended up at a company that wasn’t as well known at the time called SalesForce.com and things just went from there. What gets them up in the morning? What keeps them up at night? Sara Varni.

Start-ups 58

Start-ups X-functional Drivers/motivators Up-sell 58

SaaStr

JUNE 14, 2019

How do they set up the process from there? * Namely CEO Elisa Steele shares practical advice on how to win three key Talentshare battles, which are essential to winning the Marketshare war. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. What are they?

Strategize 59

Strategize Quota Non-Profits Price 59

ConversionXL

APRIL 28, 2016

.” Another study found that 94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives. How do you decide to assign X experience to Y segment?

A/B testing 69

A/B testing User Experience X-functional Technique 69