Search Engine Land

SEPTEMBER 7, 2023

While targeting low-hanging fruit in terms of keywords is still viable, it doesn’t necessarily establish a website as an authority in a specific niche. Determine which sub-niche within your realm you can outshine others in. You're diving deep, establishing your authority in a niche. Assess the competition.

Objectives and Key Results 136

Objectives and Key Results Niche Angle Networking 136

Martech

JUNE 14, 2023

Too many businesses seem to forget or ignore the importance of the user experience (UX). Constructing pleasant interactions must be the foundation of your communications and content. The UX honeycomb is a practical framework for producing content with an excellent user experience.

UX 73

UX User Experience Construction Entertainment 73

Gong.io

JANUARY 27, 2022

Verticalization — easy access to niche markets. Field service business software is a pretty specific niche…on a regional level. Users demand high-quality user experience (UX). Companies that understand modern user expectations and design software accordingly win big. On a global level, it’s huge.

Territory 62

Territory Real Estate Niche Electricity 62

Search Engine Land

FEBRUARY 6, 2023

Image SEO is an intriguing niche because of the immediate impression images make when viewed. You will rarely to never see five copies of the identical image appearing at the top of the search results because Google has determined that this is a bad user experience. ” In this article: The impact of images.

Construction 97

Construction Engineering Promote Technology 97

Lead Fuze

JULY 2, 2023

Try taking it up a notch with the skyscraper technique – like playing link-building Jenga by constructing content higher than your rivals, in hopes they’ll exchange their backlinks for yours. You can even slide into the DMs of bloggers or influencers in your niche who might dig it enough to share with their followers.

Technique 52

Technique Niche Engineering Gaming 52

Hubspot

APRIL 18, 2019

Getting a foothold for a search term like "marketing" would be like constructing a generic coffee shop with no name recognition between a Starbucks and a Dunkin' Donuts -- you may get a bit of business here and there, but if someone thinks of coffee in your area, they're probably going to go to one of the established businesses they know.

Niche 101

Niche Engineering Territory Construction 101

ConversionXL

MARCH 13, 2019

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. Niche targeting. For example, home retailer FLOS maintains an ungated website for retail consumers and a very different (gated) web experience for B2B customers: The B2C site. The gated B2B portal.

B2B 130

B2B B2C Retail X-functional 130