Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. How consumers connect with their environment, mental constructs and worldviews shapes their perception and use of products and services. Ecommerce platforms (e.g.,

Objectives and Key Results 114

Objectives and Key Results X-functional Intrinsic Construction 114

ConversionXL

MARCH 13, 2019

B2B buyers from Gen X expected phone calls and handholding. American Hotel Register meets many functional requirements of a good ecommerce site—they include a comprehensive category listing and feature a search bar prominently. By 2014, almost half of B2B buyers were millennials , nearly double the number from 2012.

B2B 130

B2B B2C Retail X-functional 130

SaaStr

DECEMBER 31, 2019

They should trust the security that the product has without sacrificing the user experience. So really thinking through the value that you deliver and how’s your smart product that really helps users get their work done versus getting on their way. Otherwise it breaks the user experience. Ciara : Cool.

Product 53

Product B2B Growth X-functional 53

SaaStr

JANUARY 10, 2020

It’s that you should constructively build a team that’s going to be like assembling the Avengers where any one of them by themselves has amazing superpowers, but it’s the entire squad together that is going to save the world. Bob Moore: At that 50 plus era, there’s a function for this. In that regard, yes.

X-functional 53

X-functional Start-ups Drivers/motivators Go To Market 53

ConversionXL

JULY 29, 2020

So what’s the main objective—and ideal user experience —for Google and Amazon? And it needs to answer all those questions with limited data—its visibility into the user experience declines after you leave the SERP. Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

ConversionXL

APRIL 28, 2016

As Gershoff put it, personalization is fundamentally the “process of assigning users to experiences.” How do you predict, optimize, exploit the optimal paths/experiences? How do you decide to assign X experience to Y segment? It’s the taxi-cab problem in machine learning. Business Rules.

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

APRIL 6, 2016

Perhaps because they require effort (to X). The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. 52 / test duration weeks ) x (# of simultaneously testable pages/funnels). Three things not to do in moderate user tests: Lead the participant.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77