How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM
Sales Hacker
JUNE 14, 2021
They take their eyes off the end goal, which should be revenue growth. This is why: Sales and marketing teams are getting account-based awareness vs. account-based revenue growth. You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results.
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