Consolidate and personalize: A winning data strategy for CPG brands
Martech
OCTOBER 25, 2021
This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. How to implement the best UX strategy in a changing digital environment. For CPGs, this means retailers, especially those with a solid e-commerce presence.
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