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The Salesforce User Experience (UX) Designer Certification

Salesforce

Here’s your certification guide Hear from Salesforce Designer Asterisk Loftis Ready, set, go: Dive into your UX Designer Certification. By prioritizing the needs and expectations of people while developing products, services, and experiences, design offers organizations the tools to navigate complexity and deliver best-in-class solutions.

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9 warning signs your SEO consultant is NOT competent

Search Engine Land

With the rise of ChatGPT , automated SEO reporting and free courses and training, it’s never been easier to throw out a shingle and advertise as an “SEO consultant.” Unfortunately, that rise of opportunity, coupled with the minimal barrier to advertising oneself as an “SEO consultant”, comes with inherent risks.

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How Modular Design Saves Time for Service Agents – and Customers

Salesforce

Working with Kander Consult , the company recreated its portal to have a modular design. This way, its members could update profile information simply and service agents could resolve cases faster. As someone who contributed to the design of LWC, Salesforce UX Architect Alan Weibel knows what an impact it can have.

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8 Effective Ways of Measuring UX

ConversionXL

In this post we will look at both marketing and UX metrics at a slightly different angle. Usability itself is just one block of a large UX iceberg, as seen below, and a part of the overall user experience of products, either physical (watches) or online (websites). UX iceberg. Conversion is the key.

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Want More App Engagement? Try Human-Centered Design

Salesforce

Its capabilities – including advisor assignment, alert management, and success analytics – received enhancements by the accelerator from Attain Partners, a management and technology consulting firm. Integrating Service Cloud , Experience Cloud , and Marketing Cloud increased the app’s efficiency. Tone matters, too.

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Marketo’s October 2023 releases: A manager’s guide

Martech

Modern UX report modals offer increased filtering to address common pain points Marketo Engage’s report assets were updated to follow the Modern UX experience in early 2023. Marketo Release Notes is presented through a partnership between MarTech and MERGE ’s marketing operations consultancy. Get MarTech! In your inbox.

UX 101
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How Do UX Professionals View Conversion Optimization?

ConversionXL

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX? Others had similar definitions.

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