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These Are the Services Your Clients Really Want, According to New Search Data

Hubspot

Selling the services your clients really want to purchase. The way companies search for marketing services has shifted over the last three years, and your agency might need to reposition itself to meet emerging new demands. Some marketing services seem to always be on top. I don’t think the importance of UX has diminished.

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Consolidate and personalize: A winning data strategy for CPG brands

Martech

This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. How to implement the best UX strategy in a changing digital environment. For CPGs, this means retailers, especially those with a solid e-commerce presence.

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Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)

Martech

Taking things a step further, it may be worth utilizing cloud hosting services like AWS or Cloudflare for your website. The latest version of Google’s Search Quality Guidelines refines their guidance for content quality, especially pertaining to YMYL industries (finance, healthcare, e-commerce, and so on).

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Using Google Analytics 4 integrations for insights and media activations

Martech

It doesn’t matter if you’re an advertiser, publisher, retail or service site — each of these integrations is a possibility to use today for free in Google Analytics 4. It’s for marketers, conversion rate optimization (CRO) teams, content creators, or UX leads. It’s for marketers and advertisers within an e-commerce organization.

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Guide to what you missed at the fall 2022 MarTech Conference

Martech

How publishers can implement a CDP to improve customer experience and support e-commerce : Dennis Publishing walks through their transformation using BlueConic. Here are the top benefits and capabilities professional services network PwC sees in CDPs. What are the benefits of customer data platforms? Email marketing.

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Guide to what you missed at the fall 2021 MarTech Conference

Martech

How publishers can implement a CDP to improve customer experience and support e-commerce : Dennis Publishing walks through their transformation using BlueConic. Here are the top benefits and capabilities professional services network PwC sees in CDPs. What are the benefits of customer data platforms? Email marketing.

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How to Make Buying Easier on Your Site

ConversionXL

Department of Commerce, online sales were up 15.4% Department of Commerce show no signs of slowing growth… So, What Does “Make Buying Easier” Mean? An impressive 91% of consumers value honesty about product and services, making it the most important factor (above product utility and brand appeal). from 2013 to 2014.