Consolidate and personalize: A winning data strategy for CPG brands
Martech
OCTOBER 25, 2021
Consumer packaged goods brands should consolidate their data to deliver more personalized campaigns. This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. From broad brush to personalized campaigns. “In
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