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Localized SERPs: Winning traffic and leads with service area pages

Search Engine Land

Take this example of what the SERP in Altamonte, Florida looked like in November 2023 for [personal injury lawyer] – mostly generic pages, a homepage and even a Wikipedia article. Provides a small level of comfort and security, knowing who will be showing up at your house or who you’ll be meeting with.

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Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

This includes teaching them how to best engage with prospects, build relationships with customers, close deals, upsell and cross-sell, and much more. The market is evolving faster than ever, and sales reps need high-quality ongoing training to keep up. Why Sales Training Is Important. or a 353% ROI.

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Sales Pipeline Radio, Episode 315: Q & A with Eric Stockton @profitanalyst

Heinz Marketing

This week’s show is entitled, “ Future-Proof Demand Strategies That Work “ and my guest is Eric Stockton , VP of Demand Generation at Constant Contact. Best practices as well as cautionary tales, excited today to have the VP of DemandGen and Constant Contact. Also a proud Florida Gator, Eric Stockton.

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What Are Sales Goals? S.M.A.R.T. Strategies + Examples

Salesforce

Start small with weekly or monthly goals, and build up your confidence to work towards bigger and more lucrative goals down the road. However, I understand the power of outbound selling so I set a goal for myself to bring in $250,000 each quarter — driven in part by outbound efforts. We’ll show you how to get started.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up. I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?).

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PODCAST 89: How do Revenue Operations and CDP Relate to Each Other w/ Pat O’Brien

Sales Hacker

Pat heads up heading up sales, marketing, and business development. Pat’s the Chief Revenue Office for Zylotech, heading up sales, marketing, and business development. Sam Jacobs: How did you end up as the CRO of Zylotech? Sam Jacobs: How did you end up in sales? Outreach has your back. Who are you guys?”

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16 marketing automation platforms your organization should consider

Martech

Mobile app messaging campaigns capture mobile insights in real-time and drive personalized mobile experiences (push notifications and in-app messages) to each contact. Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles. Product overview.