Localized SERPs: Winning traffic and leads with service area pages
Search Engine Land
MAY 3, 2024
Take this example of what the SERP in Altamonte, Florida looked like in November 2023 for [personal injury lawyer] – mostly generic pages, a homepage and even a Wikipedia article. Provides a small level of comfort and security, knowing who will be showing up at your house or who you’ll be meeting with.
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