article thumbnail

Localized SERPs: Winning traffic and leads with service area pages

Search Engine Land

Take this example of what the SERP in Altamonte, Florida looked like in November 2023 for [personal injury lawyer] – mostly generic pages, a homepage and even a Wikipedia article. Provides a small level of comfort and security, knowing who will be showing up at your house or who you’ll be meeting with.

Service 105
article thumbnail

Confused By New Data Privacy Laws? Start Here

Salesforce

Policymakers are increasingly stringent toward the use of third-party data, which is information that a consumer did not specifically provide to a given business (such as cross-website tracking and data purchased from brokers). Brush up on data privacy laws in the U.S. Are you current and compliant? While some U.S.

Legal 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 things I hate about email – and how to fix them

Martech

The other morning, I woke up in a foul mood. I had the perfect storm of not enough coffee coinciding with weather that wasn’t warming up fast enough and a vacation that felt a long way away. You can browse standing up on a bus or lying down on a towel at the beach drinking a frou-frou drink with a little umbrella.

article thumbnail

Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

This includes teaching them how to best engage with prospects, build relationships with customers, close deals, upsell and cross-sell, and much more. The market is evolving faster than ever, and sales reps need high-quality ongoing training to keep up. Why Sales Training Is Important. or a 353% ROI.

article thumbnail

This day in search marketing history: February 22

Search Engine Land

Page experience was made up of several Google search ranking factors, including the mobile-friendly update, Page Speed Update, the HTTPS ranking boost, the intrusive interstitials penalty, safe browsing penalty and Core Web Vitals. seconds vs. 9.4 seconds) than information searchers. Search Rises Above Porn In U.K.

Launch 93
article thumbnail

Salesforce winter 2024 release: The business executive’s guide

Martech

It can display frequently bought products to facilitate cross-selling and upselling. For example, your customers in Florida can receive an email promoting hot weather clothing, while customers in Vermont can receive outreach featuring fall sweaters. Insights on data security Unified data is yet again empowering innovation.

article thumbnail

Sales Pipeline Radio, Episode 315: Q & A with Eric Stockton @profitanalyst

Heinz Marketing

Also a proud Florida Gator, Eric Stockton. Matt : The fact is you’re a Florida Gator. The proud part I made that up but I’m assuming. In a lot of ways, I spend a lot of time with, cross-functional teams, just getting all of that alignment and being able to be effective at the job. Eric, how you doing today?