Remove Contact Remove Lead generation Remove Technology Remove Tradeshows
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Five Reasons Your Lead Generation Campaigns May Not Be Working

Pointclear

For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns. B2B lead generation is complex, and there is always work to be done. As a matter of fact, successful lead generation processes rarely run what we know as "campaigns."

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Time for Sales & Event Teams to be Equal Partners

SBI

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. Continue to book appointments for live ‘one to ones’ using the latest live video technology. Peter Gillett CEO, Zuant.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Showing an ROI for a tradeshow event should include all the possible activities that contributed. In both kinds of organizations, marketing has a place and can be greatly aided by new technologies. Here are a few things that AI chatbots can do for marketing beyond the obvious customer support and service: Lead generation and nurturing.

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Common B2B Challenges and How To Solve Them

ConversionXL

Canceled events and tradeshows increased the focus on outbound activities. We were also positioned as experts in a specific technology, and as time passed, this space became more and more commoditized. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.

B2B 150
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SalesTech Video Review: @ZoomInfo

SBI

6 Steps to Double Lead Generation at Your Next Tradeshow It’s no small investment to exhibit at trade shows: Booth cost, logistics, and swag are. Fortune 500 companies trust Deal IQ to negotiate significant savings on technology contracts. In a sea of predictive noise, MORE INFO. Prospect Intelligence.

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Industry news: @ZuantApp Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth

SBI

Since 2018, the number of client set-ups at events has increased 76% – These global events represent tradeshows and conferences all over the world including prestige events such as Web Summit, Lisbon, and Collision in Toronto. Peter created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s.

Clients 27
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@ZuantApp Stops Event Lead Evaporation with Seamless Follow-up to Drive ROI

SBI

“In our latest research survey, topping the list of operational improvement goals for sales in 2020 was optimizing lead generation,“ says Jim Dickie, Sales Mastery Co-founder and Research Fellow. Solutions like Zuant’s blend the technology and processes needed to make that happen.” Media Contact.