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Project management for in-house SEO teams: 6 best practices

Search Engine Land

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. It is the fact that people are not following the process and are redirecting URLs without replacing the internal links. What is the expected ROI of the project?

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5 tips to get more value from your tech stack

Martech

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In fact, it took two months for the tool to finally stop processing data. The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft. Still, marketers were not happy. TikTok’s search ads are not a standalone ads product.

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5 tips for successfully adding martech to your stack

Martech

Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business. We all hear about incredible transformations that “ only took X number of weeks/months,” but those usually only happen in a vacuum. Get MarTech! In your inbox.

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Top 10 Mistakes In 10 Years From Gainsight CEO Nick Mehta

SaaStr

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. is create a Prescriptive Methodology.

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How B2B Buyers Make Purchase Decisions

Partners in Excellence

Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). So what drives the CIO in making the decision is different than those in the finance function. For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.

B2B 102
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How to Get the Most Out of a Sales Call

Salesforce

In a typical sales process , much of the preparation, including prospect research and qualification, occurs days or weeks before the sales call is even scheduled. This is also an opportunity to tactfully ask who else needs to be involved in the decision-making process before the purchase can be finalized. If so, with whom?