Contract Market share Niche 
SaaStr
JUNE 14, 2025
. $15B software market, actual expansion is only 2-3x, not the theoretical 10x. Consolidation Wave Incoming : Mature markets consolidate. If you’re not top 2-3 in your category, prepare for acquisition, find a defensible niche, or pivot to less mature markets. The market is saturated.
Salesforce
MARCH 13, 2025
Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. Back to top ) Grow your opportunities with TAM insights Once you know the TAM for any given product, you can better understand your current market position and identify areas for growth.
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SaaStr
JULY 5, 2025
market cap – up from $2.4B at IPO 1,432+ customers paying average of $1.75M annually 7,291 employees – from 650 at IPO 20%+ growth at massive scale, highly profitable Dominant market position : 80%+ market share in life sciences CRM This represents a 29.8% Peter’s top tips and learnings: 1.
PandaDoc
MAY 12, 2025
For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share. This group is more often found in luxury markets, niche services, or high-stakes categories like health, legal, or financial services.
SaaStr
AUGUST 13, 2024
. #4: You may be falling out of product market fit. You should determine if you’re gaining or losing market share every month, if you can, every quarter, at minimum. This is a proxy for whether you’re falling in or out of product market fit. At best, it takes quarters to see the decay of product-market fit in B2B.
SaaStr
NOVEMBER 19, 2019
WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. Want to see more content like this?
SaaStr
JULY 29, 2022
Because it is viral, but is viral like Dropbox as you noted, it is viral like DocuSign and Adobe Sign were when we built it in the early days, when by signing a contract, someone else inherently saw the product. In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later?
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