ConversionXL

MARCH 19, 2020

Customer segmentation is essential , not just to identify where buyers pull back but also to “reveal products primarily purchased by people still willing to pay full price. can introduce a ‘fighter brand,’ a lower-priced version of the premium offering sold under a different name and backed by minimal advertising.” Image source ).

Growth 121

Growth Non-Profits Price Promote 121

PandaDoc

OCTOBER 13, 2022

Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. com TrustRadius.com TechnologyEvaluation.com SoftwareAdvice.com Capterra.com Business.com TechRadar.com. Pricing : Standard ($14/user/month), Professional ($23/user/month), Enterprise ($40/user/month), Ultimate ($52/user/month).

X-functional 52

X-functional Territory CRM Lead generation 52

Hubspot

JANUARY 9, 2020

As far back as 2009, there were calls on enterprise software providers to pay more attention to the user-friendliness of their products, but like the proverbial ostrich, they put their head in the sand, rested on their laurels, and blindly trusted the lazy assumption that customers will forever accept pain as the price of power.

A/B testing 72

A/B testing Technology Technology B2C 72

SaaStr

JUNE 3, 2020

We started way back in 1999 in the midst of the dot-com era. And that’s actually … shortly thereafter, I lived through my first crisis, the bust, the dot-com bust. Then we went on to build another company called SteelBrick, another SaaS configure price quoting solution. So for over 20 years. So quite significantly.

Trust 73

Trust Technology Technology Government 73

Hubspot

AUGUST 5, 2014

I joined a 10-person dot-com startup in 1999 as their second marketing person, after the CMO. Because it was the crazy dot-com boom, as a 23-year-old, I got to spend millions (literally) on advertising with companies like AOL and Excite (remember them?).

Consult 78

Consult Start-ups Non-Profits Education 78

SaaStr

JUNE 14, 2019

How did seeing the boom and bust of the dot com and 2008 affect Dave’s operating mentality? How much of a role does price play in selecting the ultimate acquirer? How do you think about out-pricing yourself for next round and making that next round even more challenging? How does Dave think about when is the right time to raise?

Strategize 58

Strategize Quota Non-Profits Price 58

SaaStr

MAY 27, 2020

Anyone who studied economics will know when supply greatly exceeds demand, prices drop. Many of you may have noticed this past week, actually oil future prices went negative. So people were paying people to take their futures contracts. Deflation is when prices are dropping, that could be prices of real estate.

Finance 79

Finance Government Price Contract 79