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How influencers and content creators are reshaping brand strategies

Martech

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Transparent discussions about budgets, payment terms and expectations are foundational to a successful partnership.

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DocuSign will be available in Salesforce’s Slack in 2022

Martech

DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. That partnership will now reach into the Slack ecosystem, allowing businesses using Slack for collaboration to process, review and execute agreements within Slack itself. This will be available in 2022.

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A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot

By using a strategic account plan to target your top key accounts , you can align your focus to become your customer’s trusted partner, solving problems instead of selling products. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations. Year founded.

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Effective Methods: How to Get Real Estate Leads

Lead Fuze

The competition among agents is fierce and standing out from the crowd requires strategic planning and execution. These properties didn’t sell during their listing contract period, making them prime targets. But remember, no technology replaces genuine personal relationships. Adaptability is the golden ticket in this game.

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Facebook isn’t fazed: Thursday’s Daily Brief

Martech

DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. That partnership will now reach into the Slack ecosystem, allowing businesses using Slack for collaboration to process, review and execute agreements within Slack itself. Read more here. Why we care.

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11 Blockchain Companies You Should Be Paying Attention To

Hubspot

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? Over 75 banks across the globe have implemented and tested Ripple's technology with their own internal payment systems. Intellectsoft.

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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

The goal behind this framework was to create more of a growth engine that integrates the people, the technology, the data, the buyers, content, orchestrates it across the customer journey to be able to make the biggest impact. So what we did was we defined our ideal buyer a little bit differently than most enterprises. Lauren A.: