Remove Conversion Remove Market share Remove Referrals Remove User Experience
article thumbnail

Has AI changed SEO for better or worse?

Search Engine Land

AI chatbots are increasingly developing and can answer search queries to provide conversational results. Therefore, SEO strategies should include conversational keywords and phrases matching people's speech. Customers value their experience with a business very highly. a navigation path) back to the sourced content.

article thumbnail

Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

Your market goals now are to increase market share and create brand preference. In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. Measure click-through rate and landing page conversions.

Growth 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

UX 111
article thumbnail

How to Model Your Marketing Against the Product Lifecycle

ConversionXL

You’ll experience a boost in sales and market presence. You’ll also notice marketing turning more towards the competition. Product lifecycle management goals at this stage are: Increasing market share Creating brand preference. Your goal now is to defend market share to continue to maximize profits.

Product 142
article thumbnail

Mobile Optimization for B2B. What Marketers Really Think about It

Cience

On the one hand, CIENCE doesn’t get much traffic on mobile devices (roughly 20%) and conversion rates aren’t high either (about 13% of our inbound conversions were on mobile). Please share the percentage of mobile traffic leading to your website for the last month and year. We got 34 answers from various marketers.

B2B 54
article thumbnail

Mobile Optimization for B2B. What Marketers Really Think about It

Cience

On the one hand, CIENCE doesn’t get much traffic on mobile devices (roughly 20%) and conversion rates aren’t high either (about 13% of our inbound conversions were on mobile). Please share the percentage of mobile traffic leading to your website for the last month and year. We got 34 answers from various marketers.

B2B 52
article thumbnail

Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

From search terms being used to visit your website, pages visited, and conversations happening on social media, you can create lead magnets that appeal directly to your audience’s needs to sway customers in the consideration phase. Conversion rate. Learn how to measure your conversion rate to accurately calculate growth.