ConversionXL

SEPTEMBER 5, 2019

A quick primer on user personas. What’s a user persona? A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. Engaging with users became more of a norm and less of an exception. Instead, they wanted conversation starters. Important caveats.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

AUGUST 5, 2021

Understanding this allows you to find new ways to embed this tool into the customer journey, such as: Providing a better experience interacting with the chatbot itself (better copy, conversation paths, etc.) monthly email newsletter to entire subscriber list on X day each month) Dynamic workflows are more agile and flexible.

CRM 143

CRM Contact Consult X-functional 143

ConversionXL

APRIL 21, 2021

When the page lacks conversion potential (e.g. Here is an example of what a rel canonical looks like in HTML: The rel canonical tag points to the canonical url, or the url that represents the ‘master version’ of the page. Hreflang (rel=”alternate” hreflang=”x”). Most of these tools function the same way.

Territory 139

Territory X-functional Promote Engineering 139

ConversionXL

AUGUST 15, 2014

Given that the visual element is such a big part of the customer experience & buying process, I’d like to deconstruct how one of my favorite eCommerce sites uses visuals (and a few others along the way) as well as explore some relevant research in order to help you be more persuasive in your own product pages.

Product 98

Product X-functional User Experience Angle 98

ConversionXL

APRIL 23, 2019

Personas are fact-based (derived from user research) but fictional representations of your users. They represent the goals, motivations, characteristics, and behaviors of the most important groups of people who come to your site. method for finding patterns in how users expect to find content or functionality.

UX 114

UX Objectives and Key Results User Experience Represent 114

ConversionXL

MARCH 7, 2017

A Quick Primer on User Personas. What’s a user persona? A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. Engaging with users became more of a norm and less of an exception. Instead, they wanted conversation starters. plot(pcanalysis).

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

DECEMBER 2, 2015

A/B/n tests are controlled experiments run on 1 or more variations + the original page that directly compare conversion rate means based on the changes made between variations. However, after years of experience, you still can’t tell what exactly will work, but you can more easily point out opportunity areas. Probably not.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

SaaStr

AUGUST 30, 2019

It’s never been launched in our organization before, you have a resource team of two and a budget of X,” which is some small number of dollars, euros, or whatever your currency is, “How are you going to launch and make this as successful as though you had a million dollars to spend? So the definition matters, right?

X-functional 55

X-functional Drivers/motivators Start-ups Engineering 55

Hubspot

MARCH 10, 2016

It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. So, you can imagine that it’s important to convey a very enticing, valuable offer on a call-to-action to better foster visitor-to-lead conversion. 12) CAN-SPAM.

Networking 78

Networking Non-Profits Engineering Follow-up 78