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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. When launching JustReachOut, I created an enticing landing page with product information that helped promote it and convince people to prepay to use it. Which meant it was clear I used the wrong CRM for my use case. Can you use the same CRM software for B2C and B2B purposes?

B2C 75
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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. Upselling and Cross-selling ( Image Source ). It’s widely used for a reason.

Customers 133
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Subscription Management: What It Is & Why You Need It

Hubspot

Excited about the potential of subscription-based offerings, you convince your team to launch a new subscription service. From software-as-a-service (SaaS) providers to e-commerce platforms to media streaming services, managing subscriptions has become a critical part of successful business strategy.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels.

Campaign 149
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The 14 Best Autoresponder Software in 2019 (Plus Free Autoresponders)

Hubspot

This is typical in digital industries, where your email list is the primary sales channel to launch your products. Klaviyo is well-known and loved in the e-commerce world, and they have some of the coolest email automation features, particularly for behaviorally triggered emails. Image Source.

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17 Things We’ve Learned from Top Product Marketers

ConversionXL

A staggering number of over one million e-commerce retailers have used the company’s products, with more than 3.5 Kumar, a marketing professor at Georgia State University, claims that there’s an optimal pace of product launches for every brand. Excel at both strategy and execution. Own the most impactful areas.

Product 127
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Episode 21: Using Artificial Intelligence and Being Innovative in Marketing with Elgin Fastener Group

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.