Sales Hacker

FEBRUARY 7, 2018

Case in point with Salesforce’s cloud CRM vs. SAP and Oracle’s on-site/perpetual license model. One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. To meet the growth potential a Go To Market (GTM) plan is imperative.

Growth 99

Growth GTM SQL Strategic partnership 99

Highspot

JANUARY 6, 2022

I’ll be the first to admit – there’s nothing glamorous about the topic of content governance. It’s only when a content governance program doesn’t exist or is inconsistently implemented that people start to take notice, and rightfully so. Common Governance Challenges. Mis-aligned GTM execution.

Government 52

Government GTM Strategize Presentation 52

Sales Hacker

APRIL 10, 2018

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. Markets have very specific requirements—think of Governments. B2B segments in focus: Enterprise/Company wide – selling a platform (CRM/ERP) using multi-year contracts.

Go To Market 92

Go To Market GTM X-functional Territory 92

SaaStr

DECEMBER 22, 2023

But there’s a single metric that can reflect market demand, product market fit, how well a GTM engine is executing, and the quality of the product- and that is the CAC (customer acquisition cost) payback period. The pie chart shows the different industries customers were in — schools, local government, food, transportation, etc.

Product 122

Product Transportation GTM Cold Call 122

Sales Hacker

JANUARY 13, 2021

CRM application licenses a natural language search technology. For example, Accenture sells a CRM system with a multimillion dollar engagement that provides customization, training, and implementation to its end-customer. This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government.

GTM 85

GTM Negotiate Profit margin Contract 85

Sales Hacker

JULY 19, 2019

First, you must slowly and carefully audit your CRM and connected tools. Your audit should dig deep into your existing system to answer these important questions: How many fields are in our CRM? Are our CRM and Marketing Automation platforms set up in a way that aligns with our GTM strategy? Are they being used?

GTM 75

GTM CRM Sales Government 75

Highspot

FEBRUARY 1, 2024

Implementation Excellence – Naturally, you want to succeed right out of the gate with an easy, seamless implementation process that gives you the foundation to rapidly achieve a return on investment through airtight governance, breadth and depth of feature use, and high seller adoption.

Customers 64

Customers GTM Account management Government 64

Highspot

MAY 3, 2024

This includes regular training and targeted coaching on new product offerings or features, market trends, GTM activities, messaging, and sales tactics to ensure your team members are always equipped to win revenue opportunities. It stores data on customer behaviors, touchpoints, and sales activities.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. CONTENT GOVERNANCE. Governance is more than just putting a process in place to centralize and manage content.

Government 52

Government GTM Sales Strategic partnership 52

Sales Hacker

NOVEMBER 15, 2017

Customer Relationship Management (CRM) is a system, set of practices, and associated technologies used to record, manage and analyze customer data and interactions, with the aim of improving customer engagement and revenue. Customer is an individual or an organization that purchases a product or signs up for a service offered by a business.

B2B 105

B2B E-commerce Cold Call Sales 105

Highspot

MAY 30, 2024

A content governance framework can help maintain quality standards and alignment with brand guidelines. Follow sales training best practices: Implement regular training sessions, including role-playing scenarios, cross-sell and upsell strategies, and go-to-market (GTM) initiatives to ensure teams can handle various sales situations.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Lead Fuze

JANUARY 1, 2022

The software company that created this CRM application has a new tool called “natural language search technology” which allows users to input phrases into the system in order to find records. For example, Accenture has a client that pays them $2 million for customized training and implementation of their CRM system.

Negotiate 52

Negotiate Profit margin Contract Price 52