From Data to Delight: Why Hyper-Personalization Is the Future of Business
Salesforce
FEBRUARY 14, 2025
Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Metrics like average order value (AOV) or lifetime customer value (LCV) reveal how much customers are spending as a result of tailored experiences. Engagement metrics: Are personalized messages resonating?
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