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Episode 21: Using Artificial Intelligence and Being Innovative in Marketing with Elgin Fastener Group

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

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Episode 21: Using Artificial Intelligence and Building Strong Customer Relationships with Elgin Fastener Group

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

With electricity, a lot of African nations never had legacy electrical grids. They spend days there figuring out how to cross it without getting eaten. You have to leverage existing behaviors that the market already understands so that you don’t need to educate users. You see the metaphor, perhaps.

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SaaStr Podcast #350 with Contentstack Founder & CEO Neha Sampat

SaaStr

I built a parking app, Curb Karma, which we launched at TechCrunch Disrupt back in 2012. Neha Sampat: I learned a lot about wine, so I launched some products around wine education, and that series of ventures eventually led me to where I am today, running a world class software company for enterprise companies.

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SaaStr Podcast #388 with Okta CMO Ryan Carlson

SaaStr

How does Ryan ensure cross-function working seamlessly from the very beginning with marketing? * I studied electrical engineering. First, I’m trying to sell the candidate. If I think they’re a great candidate, I am in selling mode. And they haven’t launched a product yet. I’m interested.

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PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

Best practices for asynchronous selling [15:38]. Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline. I’m not here to sell you anything, but I am here to share good ideas.

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The Best of B2B Marketing Content: 10 Examples

Hubspot

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. Takeaway for Marketers: Educate Your Buyers. Think about the problems that your product or service already aims to solve for customers.

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