Hubspot

DECEMBER 17, 2012

On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." In the summer of 2012, Samsung announced the launch of its newest phone, the GALAXY S III. Around the same time, Apple was also planning the launch of its iPhone 5. Square: Cash Register Launch. Proctor & Gamble: Thank You, Mom. Bad timing, eh?

Campaign 78

Campaign Electricity Launch Gambling 78

ConversionXL

SEPTEMBER 3, 2019

There are many inventors, researchers, craftsmen, educators, and other value creators in the world who just can’t put the value they create into the right words. Should you create a new brand when launching a new product ? Nissan could’ve launched a new brand for its electric car. It’s what I love about marketing.

Electricity 117

Electricity Launch Click Through Rate Prospecting 117

Hubspot

JANUARY 27, 2020

One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. Invest in Education. HubSpot invests a ton in education and I always feel supported in learning new things (currently taking a course on Python and machine learning from Udacity ). Old joke ….

Growth 99

Growth A/B testing Campaign Electricity 99

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. We rally around the concept of how now wow, educational, informational, something that’s going to throw them or surprise them.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. We rally around the concept of how now wow, educational, informational, something that’s going to throw them or surprise them.

E-commerce 52

E-commerce Manufacturing Customers Education 52

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. You have to leverage existing behaviors that the market already understands so that you don’t need to educate users. ” It helped us gain credibility without necessarily needing to educate the market because it was an existing thing.

Electricity 64

Electricity Education Start-ups Trust 64

Sales Nexus

JUNE 1, 2022

Craig details how he ventured into the world of sales, the mistakes he made early on as an entrepreneur, and the lessons he learned the hard way as a sales manager, all of which eventually propelled him into launching his own CRM and Marketing business. I went to work at NASA, for a NASA subcontractor as an electrical engineer.

Sales 52

Sales CRM Start-ups Lead generation 52

SaaStr

JULY 8, 2020

I built a parking app, Curb Karma, which we launched at TechCrunch Disrupt back in 2012. Neha Sampat: I learned a lot about wine, so I launched some products around wine education, and that series of ventures eventually led me to where I am today, running a world class software company for enterprise companies.

Non-Profits 81

Non-Profits Teamwork Start-ups Engineering 81

Martech

APRIL 4, 2022

There’s nothing inherently wrong with educational content that’s freely available online, but there is, unfortunately, a plethora of misinformation about testing. The next time you launch a campaign, produce creative assets or write a headline, you can refer to the Book of Knowledge to see what has worked and what hasn’t.

Electricity 96

Electricity Strategize Growth Campaign 96

Hubspot

AUGUST 16, 2017

campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB). What's interesting about this campaign is that it was initially launched to combat the rapid increase in fast food and soft beverages: The CMPB wanted people to revert to milk as their drink of choice in order to sustain a healthier life.

Electricity 101

Electricity Campaign Launch Gambling 101

Hubspot

AUGUST 16, 2017

campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB). What's interesting about this campaign is that it was initially launched to combat the rapid increase in fast food and soft beverages: The CMPB wanted people to revert to milk as their drink of choice in order to sustain a healthier life.

Electricity 78

Electricity Campaign Launch Gambling 78

SaaStr

OCTOBER 22, 2020

I studied electrical engineering. Ryan Carlson: You mean build something while everybody’s watching you do it, they see the progress instead of waiting and then launching? And they haven’t launched a product yet. I think you launch when you have some semblance of that. I’m interested.

Pipeline 67

Pipeline Cross-sell Launch Start-ups 67

Search Engine Land

MARCH 13, 2023

It’s probably no coincidence that Google announced the addition of “experience” in its search quality raters guidelines shortly after ChatGPT’s launch. On their team page, BD&P Law showcases experience, education, professional involvement and awards.

Electricity 99

Electricity Trust Engineering Consult 99

Hubspot

OCTOBER 10, 2018

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." Augmented reality also has the potential to enhance education and learning. After launching that feature, StubHub saw engagement double in a year. AR technology was born at Harvard University in 1968.

Transportation 99

Transportation Drivers/motivators Healthcare Electrical Engineering 99

Hubspot

DECEMBER 11, 2019

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. To do this, incorporate history, word definitions, and other fun facts related to your product or service to make the content feel more educational rather than promotional. What Is Snapchat Discover?

Entertainment 95

Entertainment Promote Networking Follow-up 95

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. million visits to the campaign site, as well as 27 million views of the launch video.

Campaign 70

Campaign B2B B2C Promote 70

Hubspot

MARCH 18, 2018

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. Takeaway for Marketers: Educate Your Buyers. Think about the problems that your product or service already aims to solve for customers.

B2B 78

B2B B2C Electricity Engineering 78

Gong.io

SEPTEMBER 19, 2018

Rather than asking customers what keeps them up at night, The Challenger Sale recommends crafting an educational sales pitch that teaches the customer what should be keeping them up at night. Drucker advised the heads of General Motors, Sears, General Electric, and IBM on management strategies and principles. The Challenger Customer.

Negotiate 111

Negotiate Sales Technique Up-sell 111

Hubspot

JUNE 12, 2017

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. What It Does Well.

B2B 0

B2B B2C Angle Electricity 0

SaaStr

MARCH 27, 2020

We had our first virtual happy hour last Friday and very lightheartedly someone came up with the idea of a toilet paper finding service and while on the call over beers, the team launched, findmytoiletpaper.com. It’s live, you could actually go to that site. And, so we’re making fun of them.

Start-ups 81

Start-ups Closing Prospecting Customers 81

Hubspot

JUNE 26, 2012

General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. 4) Higher Education. Many B2B marketers are still convinced that Pinterest is only meant for their B2C counterparts.

Hospitality 74

Hospitality Manufacturing Healthcare Niche 74

Sales Hacker

JANUARY 19, 2021

He holds a BSc in electrical engineering and an executive MBA from the University of Leicester. And later on in life … Sam Jacobs: Well, just a lot of education that needed to happen between that thought and reality. In those days, MPEG-2 was launched out of satellite earth stations. Jacco van der Kooij: And reality.

Cross-sell 63

Cross-sell Up-sell Objectives and Key Results Start-ups 63

ConversionXL

MAY 8, 2019

Without that educational, organic reach, you may get stuck pumping cash into ( increasingly expensive ) advertising platforms. They launched their podcast, “ PLT: Behind Closed Doors ,” to try to stand out. To considerable fanfare , Blue Apron launched a podcast with Gimlet Media, “Why We Eat What We Eat,” in 2017.

Closing 131

Closing Electricity Education Non-Profits 131

ConversionXL

SEPTEMBER 24, 2021

You can see why email is such a crucial part of an effective product launch strategy. . Whether it’s a new product launch, product update, or upcoming event invitation, the aim of a product announcement email is always the same. That sheer volume means a product launch email can’t be a one-and-done effort.

Product 134

Product Launch Click Through Rate Objectives and Key Results 134

Hubspot

APRIL 27, 2016

That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 3) General Electric. smartphone users ages 13 to 24 use Snapchat.

Electricity 78

Electricity Drivers/motivators Follow-up Promote 78

Hubspot

NOVEMBER 22, 2017

Henson), Dorothy Vaughan (Octavia Spencer), and Mary Jackson (Janelle Monáe), three African-American women who serve at NASA as part of astronaut John Glenn's historic launch into orbit. "Hidden Figures" is the true story of Katherine Johnson (Taraji P. 9) The Lame-Ass Offer.

Drivers/motivators 0

Drivers/motivators Electricity Pitch Cold Call 0

Hubspot

APRIL 22, 2013

3) General Electric. GE’s pictures are also perfect for Instagram’s audience because they are awe-inspiring, educational, behind-the-scenes photos. This educational infographic is definitely something that would make Intuit top of mind for potential customers without being blatantly self-promotional.

B2B 77

B2B Electricity Education B2C 77

Hubspot

MAY 10, 2012

If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! Despite all of the hoopla surrounding the launch of Google+ brand pages last fall, many marketers have resisted spending time on the social network. Like this. 1) Pin pictures of your product. Google+ for B2B Marketers.

Networking 75

Networking B2B Lead generation Promote 75

ConversionXL

JUNE 2, 2020

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? Even if you have some really innovative stuff, you might have a two-year runway. They’ll always catch up.

A/B testing 162

A/B testing X-functional Price Gaming 162