Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. We rally around the concept of how now wow, educational, informational, something that’s going to throw them or surprise them.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. We rally around the concept of how now wow, educational, informational, something that’s going to throw them or surprise them.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Sales Nexus

JUNE 1, 2022

Craig details how he ventured into the world of sales, the mistakes he made early on as an entrepreneur, and the lessons he learned the hard way as a sales manager, all of which eventually propelled him into launching his own CRM and Marketing business. I went to work at NASA, for a NASA subcontractor as an electrical engineer.

Sales 52

Sales CRM Start-ups Lead generation 52

Martech

APRIL 4, 2022

There’s nothing inherently wrong with educational content that’s freely available online, but there is, unfortunately, a plethora of misinformation about testing. Many factors can influence or affect the performance of a test, including other campaigns, messaging, seasonality and so much more.

Electricity 98

Electricity Strategize Growth Campaign 98

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 101

Electricity Campaign Launch Gambling 101

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 78

Electricity Campaign Launch Gambling 78

SaaStr

OCTOBER 22, 2020

I studied electrical engineering. Ryan Carlson: You mean build something while everybody’s watching you do it, they see the progress instead of waiting and then launching? And they haven’t launched a product yet. And it’s becoming more and more prominent as part of people’s campaigns.

Pipeline 70

Pipeline Cross-sell Launch Start-ups 70

Hubspot

OCTOBER 10, 2018

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." Between 2011 and 2013, AR was embraced by companies like Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces like shopping malls and Times Square. Healthcare.

Transportation 100

Transportation Drivers/motivators Healthcare Electrical Engineering 100

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. It was the 2016 winner of the "Best Limited Budget Campaign" category.

Campaign 72

Campaign B2B B2C Promote 72

Gong.io

SEPTEMBER 19, 2018

Rather than asking customers what keeps them up at night, The Challenger Sale recommends crafting an educational sales pitch that teaches the customer what should be keeping them up at night. Drucker advised the heads of General Motors, Sears, General Electric, and IBM on management strategies and principles. The Challenger Customer.

Negotiate 111

Negotiate Sales Technique Up-sell 111

Hubspot

JUNE 26, 2012

General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. 4) Higher Education. Many B2B marketers are still convinced that Pinterest is only meant for their B2C counterparts.

Hospitality 75

Hospitality Manufacturing Healthcare Niche 75

ConversionXL

SEPTEMBER 24, 2021

You can see why email is such a crucial part of an effective product launch strategy. . Whether it’s a new product launch, product update, or upcoming event invitation, the aim of a product announcement email is always the same. That sheer volume means a product launch email can’t be a one-and-done effort.

Product 134

Product Launch Click Through Rate Objectives and Key Results 134

ConversionXL

MAY 8, 2019

Without that educational, organic reach, you may get stuck pumping cash into ( increasingly expensive ) advertising platforms. Content developed for audiences at the top of the funnel can help ween your marketing campaigns from paid ads and create a steady, recurring flow of potential buyers to monetize down the road. Blog posts.

Closing 131

Closing Electricity Education Non-Profits 131

Hubspot

APRIL 27, 2016

That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 3) General Electric. smartphone users ages 13 to 24 use Snapchat.

Electricity 78

Electricity Drivers/motivators Follow-up Promote 78

Hubspot

APRIL 22, 2013

3) General Electric. GE’s pictures are also perfect for Instagram’s audience because they are awe-inspiring, educational, behind-the-scenes photos. This educational infographic is definitely something that would make Intuit top of mind for potential customers without being blatantly self-promotional.

B2B 77

B2B Electricity Education B2C 77

Hubspot

MAY 10, 2012

If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! Despite all of the hoopla surrounding the launch of Google+ brand pages last fall, many marketers have resisted spending time on the social network. Yes, even if your product is "boring." Google+ for B2B Marketers.

Networking 76

Networking B2B Lead generation Promote 76