Spiro Technologies

APRIL 12, 2023

And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. We service primarily the industrial market. I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. We service primarily the industrial market. I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it.

E-commerce 52

E-commerce Manufacturing Customers Education 52

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. You have to leverage existing behaviors that the market already understands so that you don’t need to educate users. ” It helped us gain credibility without necessarily needing to educate the market because it was an existing thing.

Electricity 65

Electricity Education Start-ups Trust 65

SaaStr

JULY 8, 2020

I essentially started off doing services in tech as a marketing person, and eventually went into product marketing and product management and realized that I have an incredible passion for products, and products that change the way that we work and the way that we do things. That eventually led me to building products. I’m interested.

Non-Profits 83

Non-Profits Teamwork Start-ups Engineering 83

Sales Nexus

JUNE 1, 2022

Craig details how he ventured into the world of sales, the mistakes he made early on as an entrepreneur, and the lessons he learned the hard way as a sales manager, all of which eventually propelled him into launching his own CRM and Marketing business. I went to work at NASA, for a NASA subcontractor as an electrical engineer.

Sales 52

Sales CRM Start-ups Lead generation 52

Martech

APRIL 4, 2022

There’s nothing inherently wrong with educational content that’s freely available online, but there is, unfortunately, a plethora of misinformation about testing. For example, the customer service department can contribute excellent ideas for tests based on their experience of interacting with customers daily.

Electricity 98

Electricity Strategize Growth Campaign 98

Hubspot

AUGUST 16, 2017

This little quip cleverly incorporates two of the service's benefits: cost and convenience. campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB). That's why, in 2016, they launched the "Keep On" campaign, which they call their modern interpretation of the ten-year slogan.

Electricity 101

Electricity Campaign Launch Gambling 101

Hubspot

AUGUST 16, 2017

This little quip cleverly incorporates two of the service's benefits: cost and convenience. campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB). That's why, in 2016, they launched the "Keep On" campaign, which they call their modern interpretation of the ten-year slogan.

Electricity 78

Electricity Campaign Launch Gambling 78

Search Engine Land

MARCH 13, 2023

Highlight the expertise in your organization and in the content and services you provide. It’s probably no coincidence that Google announced the addition of “experience” in its search quality raters guidelines shortly after ChatGPT’s launch. a shopping page with minimal customer service information).

Electricity 99

Electricity Trust Engineering Consult 99

SaaStr

OCTOBER 22, 2020

I studied electrical engineering. Ryan Carlson: You mean build something while everybody’s watching you do it, they see the progress instead of waiting and then launching? And they haven’t launched a product yet. I think you launch when you have some semblance of that. I’m interested.

Pipeline 69

Pipeline Cross-sell Launch Start-ups 69

Hubspot

DECEMBER 11, 2019

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. To do this, incorporate history, word definitions, and other fun facts related to your product or service to make the content feel more educational rather than promotional. Rivian and Car Insider.

Entertainment 97

Entertainment Promote Networking Follow-up 97

Hubspot

MARCH 18, 2018

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. Takeaway for Marketers: Educate Your Buyers. Think about the problems that your product or service already aims to solve for customers.

B2B 78

B2B B2C Electricity Engineering 78

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. million visits to the campaign site, as well as 27 million views of the launch video.

Campaign 72

Campaign B2B B2C Promote 72

Gong.io

SEPTEMBER 19, 2018

Rather than asking customers what keeps them up at night, The Challenger Sale recommends crafting an educational sales pitch that teaches the customer what should be keeping them up at night. Selling software-as-a-service? Instead, The Challenger Sale recommends a new, provocative approach to selling: Commercial teaching.

Negotiate 111

Negotiate Sales Technique Up-sell 111

Hubspot

JUNE 12, 2017

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. Think about the problems that your product or service already aims to solve for customers. Takeaway for Marketers. 4) Unbounce: Page Fights (R.I.P.).

B2B 0

B2B B2C Angle Electricity 0

SaaStr

MARCH 27, 2020

We had our first virtual happy hour last Friday and very lightheartedly someone came up with the idea of a toilet paper finding service and while on the call over beers, the team launched, findmytoiletpaper.com. So, really being able to share those nuggets to the rest of the team is important. And, so we’re making fun of them.

Start-ups 83

Start-ups Closing Prospecting Customers 83

Hubspot

JUNE 26, 2012

General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. 4) Higher Education. Many B2B marketers are still convinced that Pinterest is only meant for their B2C counterparts.

Hospitality 75

Hospitality Manufacturing Healthcare Niche 75

ConversionXL

MAY 8, 2019

Without that educational, organic reach, you may get stuck pumping cash into ( increasingly expensive ) advertising platforms. They launched their podcast, “ PLT: Behind Closed Doors ,” to try to stand out. To considerable fanfare , Blue Apron launched a podcast with Gimlet Media, “Why We Eat What We Eat,” in 2017.

Closing 131

Closing Electricity Education Non-Profits 131

ConversionXL

SEPTEMBER 24, 2021

You can see why email is such a crucial part of an effective product launch strategy. . Whether it’s a new product launch, product update, or upcoming event invitation, the aim of a product announcement email is always the same. That sheer volume means a product launch email can’t be a one-and-done effort.

Product 134

Product Launch Click Through Rate Objectives and Key Results 134

Hubspot

APRIL 27, 2016

No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users. 3) General Electric. Would you ever have guessed that General Electric, a multinational conglomerate corporation, would have an active and effective presence on Snapchat?

Electricity 78

Electricity Drivers/motivators Follow-up Promote 78

Hubspot

MAY 10, 2012

What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? 4) Highlight your products/services to a targeted audience. LinkedIn provides dedicated tabs on your company page on which you can promote your products and services. Like this.

Networking 76

Networking B2B Lead generation Promote 76

ConversionXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Can you become the preferred tool/service of a particularly influential segment?

A/B testing 162

A/B testing X-functional Price Gaming 162