5 Content Marketing Strategies for Niche B2B Industries
ConversionXL
DECEMBER 3, 2018
Localized, where the entire buying process happens within a small—sometimes offline—network. By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. It created powerful network effects.
Let's personalize your content