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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Localized, where the entire buying process happens within a small—sometimes offline—network. By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. It created powerful network effects.

Niche 133
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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

My first job out of school was with L90, one of the early online ad networks. Over the next four years, I sat in the same office but our company was acquired three times -- first by Excite Network, then Ask Jeeves, then IAC. The bag of stuff that I had to sell kept getting bigger. "By My first job was selling Honda cars.

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

You guys have been through three days of presentations. With electricity, a lot of African nations never had legacy electrical grids. They spend days there figuring out how to cross it without getting eaten. It’s really important to have that face to face interaction in order to sell. FULL TRANSCRIPT BELOW.

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SaaStr Podcast #350 with Contentstack Founder & CEO Neha Sampat

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. A lot of that came from our own network. The Bay is such a magnet town and the Bay does have such electricity around tech. Does Neha believe the future of tech is in the valley or decentralized?

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The Best of B2B Marketing Content: 10 Examples

Hubspot

If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. It works with a massive cross-section of industries, from government agencies to life sciences -- and that broad range of knowledge is a major selling point. Unbounce: Page Fights (R.I.P.).

B2B 78
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Why the Agency World Loved 'Mad Men'

Hubspot

Ogilvy also coined the catchy and irreverent “Schweppervescence” for the soft drink company and defined elegance, comfort, and innovation for Rolls Royce by stating, “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”. Leo Burnett , the agency and the man, loved using cultural archetypes.