Martech

FEBRUARY 13, 2023

The team at OpenView Partners, a venture capital firm, makes this thoughtful observation about the rise and appeal of PLG as a GTM strategy: “Software has become a fundamental utility powering our working lives — just like water, electricity, the internet and mobile broadband. Capital models have evolved.

Growth 109

Growth GTM Product Cross-sell 109

ConversionXL

DECEMBER 3, 2018

By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. Electrical components might be an integral part of guitar amplifiers. It created powerful network effects.

Niche 133

Niche B2B Manufacturing Education 133

Hubspot

JANUARY 14, 2015

The bag of stuff that I had to sell kept getting bigger. "By By the end of my run there, search had starting taking off and I was selling a bunch of it to advertisers and agencies. First Job: Application Engineer at Philadelphia Electric Company. "My My first job was selling Honda cars. How''s that for a bonus?".

Healthcare 78

Healthcare Hospitality Finance Consult 78

Hubspot

OCTOBER 28, 2019

Along with pushing boundaries, setting new advertising precedents, becoming notable in pop culture, winning campaigns also must be paid for by a marketing firm client or an in-house marketing department -- with the exception of pro bono campaigns created for non-profits. People also began to tweet about the fast-food chain's stunt.

Campaign 70

Campaign Gaming Launch Non-Profits 70

SaaStr

JULY 8, 2020

And we made over a thousand dollars in profit one summer and then reinvested that into creating a competitive Olympics event for our neighborhood. Neha Sampat: We started off by building a profitable services business, and that services business helped us to uncover real use cases for the products that we wanted to build.

Non-Profits 113

Non-Profits Teamwork Start-ups Engineering 113