ConversionXL

JULY 11, 2016

Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. Redesigns aren’t always a bad idea, but redesigns without user research = gambling. AGConsult follows a specific approach to help their clients. Stop selling the way you want to sell, sell the way people want to buy.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

The Lost Book of Sales

FEBRUARY 1, 2021

Charlie himself achieved a stable 15-20% compound returns with his partner Warren Buffett at Berkshire Hathaway, and he definitely is an authority to look up to if you're interested in a sound investment philosophy. Additionally, in the greater picture there is a mind-boggling lack of cross-disciplinarity in academia.

Intrinsic 105

Intrinsic Price Construction Trust 105

ConversionXL

FEBRUARY 27, 2019

That’s what a digital marketer told me while trying to sell me his messenger bot software. Customers who buy through email spend 138% more than those who don’t sign up for email offers. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. “Email marketing is dead.”

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

APRIL 3, 2018

Following that can be damaging to long-term goals. No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. alexa_hubley is up and bringing tons of energy and customer marketing knowledge to the stage at #cxllive ??????????? Marketing can polish a turd.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

APRIL 1, 2018

So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead. At the time, Reebok was selling more shoes than Nike ). Don’t want walk up four flights of stairs? As more friends pick up the phone, the hilarity ensues: "WHASSUP!?" Just Do It."

Gambling 101

Gambling Campaign Sports Gaming 101

SaaStr

MAY 14, 2023

As we gear up for SaaStr Europa 2023 in London on 6-7 June and SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. OK, so straight up. Next up, we’ve got Nicolas Dessaigne.

Price 109

Price Start-ups Up-sell X-functional 109

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. At the time, Reebok was selling more shoes than Nike ). Don’t want walk up four flights of stairs? I’ve always been a little leery of proclaiming anything "the best." It was a hit.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

The Lost Book of Sales

JULY 12, 2021

If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Table of Contents.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52