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And I went to sell advertising solutions for them and I really enjoyed, you know, matching. audiences that were on Lycos, platforms to what an advertiser was looking to do sell their products. They can swipe right, swipe left based on how good that prospect looks, you know, to be a fit for the product that they’re selling.
Challenges like inflation, lingering health scares, and supply chain breakdowns are ever-present. Instead of gambling on higher-risk strategies and tactics, sales leaders are pulling back and focusing on what they know works. Sales reps spend only 28% of their week selling, down from 34% in 2018. Download the report.
Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Stop selling the way you want to sell, sell the way people want to buy. Product Page (Option to buy, product information, cross-selling). Present your value proposition appropriately. Doesn’t work).
New customer acquisition helps acquire new, high value target customers, pipeline velocity accelerates velocity of existing opportunities at target accounts, and (the most important objective) account expansion drives expansion (through upsells and cross-sells) on existing accounts. The New Way of Selling for a New Generation.
Additionally, in the greater picture there is a mind-boggling lack of cross-disciplinarity in academia. ” When faithfully adhered to, these traits result in one of the best-known Munger characteristics: not buying or selling often! Bias from gambling compulsion. Over-influence by authority. Bias from envy/jealousy.
They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. gyalif great presentation about AI #CXLLive pic.twitter.com/L4b7pqIl6o. Great presentation from @els_aerts today at #cxllive "Without research there is nothing" true story!
At the time, Reebok was selling more shoes than Nike ). When you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. It was a hit.
You started your career at Proctor and Gamble, which was probably a little less fun and energetic than SaaStr. You have a presentation online that’s called Unsexy, which you’ll have to explain to me later. They all started the same day and they sat next to me watched me sell for a month and then I turned them loose.
At the time, Reebok was selling more shoes than Nike ). So when you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. It was a hit.
High-level thoughts While some chapters and concepts presented in the book are stronger than others, I enjoyed it thoroughly while taking the time to properly digest all of my learnings. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Rating: 9/10 See book on Amazon.
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