Search Engine Land

FEBRUARY 20, 2024

Service providers circumnavigate this challenge by offering alternative rank names and values, presumably representative of what Google uses internally. Therefore, focusing on building PageRank-passing backlinks is akin to gambling and hoping to hit the jackpot. Unique selling proposition. Performance.

Gambling 105

Gambling Cross-sell CTR Represent 105

The Lost Book of Sales

AUGUST 15, 2021

🌪 Book summary #1 (long): Crossing the Chasm by Geoffrey Moore Outtake: -> What is the “Chasm”? The gap between these two markets, all too frequently ignored, is in fact so significant as to warrant being called a chasm, and crossing this chasm must be the primary focus of any long-term high-tech marketing plan.

Cross-sell 98

Cross-sell Gambling GTM Territory 98

Search Engine Land

JANUARY 6, 2023

We probably don’t do a comparison check on Bing or Blekko to see if they performed better, nor do we use those services on a regular basis to understand if they’re also “failing” to the degree we might feel Google does. David Hirsch Leaving Google & Omid Kordestani Sells 6,000 Shares Of Stock. Our expectations of Google are higher.

Sports 114

Sports Gambling Manufacturing Launch 114

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. Udemy - Best Selling Online Courses.

Gambling 101

Gambling CTR Education Campaign 101

Sales Hacker

JUNE 3, 2025

And I went to sell advertising solutions for them and I really enjoyed, you know, matching. audiences that were on Lycos, platforms to what an advertiser was looking to do sell their products. I set up an international centralized sales team in Barcelona for, for Yahoo’s advertising services. You know, Meta in Europe?

GTM 87

GTM Territory Gaming Sales 87

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Stop selling the way you want to sell, sell the way people want to buy. Use mini-stories describing your product/service instead of (empty) umbrella terms that everyone else uses. Doesn’t work). That’s your job.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

Hubspot

DECEMBER 5, 2016

Loki and his story aligned particularly well with our SUV portfolio," said Mark Aikman, general manager of marketing services for Mercedes-Benz USA, to Digiday. This cross-eyed feline is closer to matching Kim Kardashian's 88.3m What seemed like a gamble at first has really paid off for Kim and her husband, graphic designer David Fung.

Promote 78

Promote Gambling Follow-up Campaign 78