Remove Cross-sell Remove Market share Remove Territory
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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader.

Price 104
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How to align your martech COE with organizational and go-to-market goals

Martech

It might use martech to disrupt the status quo and capture market share quickly. Creating a successful martech strategy involves combining a clear understanding of the market with the ability to adapt. Sample goals: Host 10 regional events to generate new sales opportunities. Increase regional sales pipeline by 20%.

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Give Your Sales Territory Mapping the Direction It Needs

Gong.io

The value of sales territories isn’t lost on most sales leaders (and if it is, we’ll clarify that shortly). The problem is making your sales territory planning fair without swallowing up your time. . What is sales territory mapping, and why is it important? What is sales territory mapping, and why is it important?

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Competitive Pricing: The Secret to Winning More Deals

Salesforce

Your business will have to set firm red lines that cannot be crossed, no matter how badly the sales team wants to close a deal. This approach helps prevent losing market share and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use.

Price 52
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Choose competitors to test against.

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How to Boost Team Collaboration — Through COVID-19 and Onwards

Highspot

Now, more than ever, sales and marketing share common goals — customer acquisition and retention — and must be working in true partnership to sustain their businesses. In order to have the most effective conversation, salespeople need to understand what they need to know, say, show, and do in every unique selling scenario.

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Sales Compensation: The Ultimate Guide

Hubspot

If you want them to stop selling to poor fit customers, institute a clawback so they lose their commission if the customer churns or returns the product within a set window of time. Increase upsell/cross-sell rate. It doesn’t matter how much (or how little) they sell, their take-home earnings are set. Increase cash flow.