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This day in search marketing history: February 7

Search Engine Land

Google I/O Conference 2011 Sells Out In 59 Minutes 2011: It took 90 days and 50 days in 2009 and 2010, respectively, for the event to sellout. Census Findings Count For Local Search Marketers by Stephanie Hobbs 2011: From Adwords To AdCenter: Cross Platform Compatibility, Part 2 by Matt Van Wagner 2008: Does Online Video Pay?

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Sales Pipeline Radio, Episode 190: Q & A with Matt Heinz & Paul Roberts @OCTalkRadio

Heinz Marketing

So it’s kind of the end of the year lasting, I have been waiting a decade now for Michigan, the University of Michigan to beat our archrival Ohio State. I mean it’s one thing to say we got the new decade to try to beat Ohio State, but before we even get there, you have to face a pummeling from Alabama. Paul: Yeah.

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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. But I do think … we’re investors in a company called Homebase that basically sells SaaS for small-medium size businesses to do hourly work management. Well, do the math in your head. Jason Lemkin: Yeah.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Instead, think about upselling or cross-selling. Instead of focusing on just selling a product or service, think of yourself as a problem solver who can alleviate challenges in your customers’ lives. Increase average deal size This doesn’t necessarily mean increasing the price of your products or services.

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

This provision is particularly critical for companies that sell SaaS products. A complicated clause may lead to additional time spent tracking the status of recent deals, distracting sellers from their primary selling responsibilities. But, the sales rep who initially closed the deal might’ve received a substantial commission payment.