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Master the Art of the Challenger Sales Methodology

Highspot

What is the Challenger Selling Methodology? Matthew Dixon and Brent Adamson developed the Challenger Sales Methodology. It relies on sales training to empower sales reps to teach, tailor, and take control of conversations. Lone Wolf Lone wolves follow their gut and often ignore the sales playbook. .”

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Marketing AI: 11 Powerful Ways of Transforming Growth Roles

Lead Fuze

Sales and marketing AI is changing how companies sell and promote themselves. Certain sales and marketing AI tools can crunch numbers, identify patterns, and analyze vast amounts of data in a very short amount of time. This instinctive knowledge is usually based on both actual sales experience as well as plain guesswork.

Growth 122
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How Accenture and Salesforce Are Reinventing B2B Sales

Salesforce

Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. When you think B2B sales, you probably imagine folks getting on an airplane every day, knocking on doors, trying to get someone to listen to their pitch.

B2B 96
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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period.

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Adopting artificial intelligence in your sales process

PandaDoc

Do you feel like your selling job is becoming harder and harder over time? Don’t worry — you are not alone: 69% of your colleagues feel the exact same way, according to Salesforce’s State of Sales 5th edition. As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours.

Process 52
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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The Challenger Sale. The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Hacking Sales.

Sales 141
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How to Build A Sales Process That Lands Deals Every Time

Salesforce

Business growth expert Tiffani Bova said it best: “How you sell matters. Think of your sales process like a map. It shows you how to get from point A in the sale (finding your prospect) to point Z (closing the deal), highlighting necessary steps along the way. Why is a sales process important?

Process 59