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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Support on pipeline movement. Stuck trying to engage a prospect? Partner data (or second-party data) provides additional intel on customers and prospects, and can also inform your product and feature roadmap.

GTM 95
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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. McDonald’s phrase “Fries with that?”

B2B 130
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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

Pipeline velocity is a comprehensive metric that monitors four primary sales factors. Let’s look at the elements that make up the sales velocity definition. Number of opportunities Sales velocity opportunities do not equal the total number of leads. More opportunities don’t necessarily mean a higher sales velocity.

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I Was Wrong. NPS is A Great Core Metric.

SaaStr

It doesn’t tell you much about your prospects, the future, or your most recent customers. What it turns out I love about NPS: >> It keeps a SaaS start-up honest << This is my favorite NPS “feature” Different teams and different executives can have heated debates on your product quality.

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How to Close a Sales Deal: 7 Effective Techniques

Lead Fuze

Here are the things the top sellers are doing right: They focus on the prospects’ needs. They ask questions that require a lot of information from the prospect, which will help them demonstrate their knowledge and understanding. They’ll get back up and keep going with the intention of succeeding soon thereafter.

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Sales Vs Selling – What’s The Difference?

The 5% Institute

In the world of business, the terms “sales” and “selling” are often used interchangeably. So what is sales vs selling? While they are closely related, understanding the difference between sales and selling can have a profound impact on the success of your business. What is Sales?

Sell 52
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How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Sales has limited access to prospects and customers. We know the facts. Give them control.

B2B 114