Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions).

Retail 123

Retail X-functional Launch Non-Profits 123

ConversionXL

JUNE 19, 2018

Craig Sullivan: Tools and Techniques for Optimising Cross-device Experiences. Cross-sell/up-sell. Focus on upsells, cross-sells and personalization when the conversion rate is already very high. Focus on upsells, cross-sells and personalization when the conversion rate is already very high.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

SalesHandy

MARCH 21, 2023

All we want to know is how would that product help us I am investing X amount of money in it. The flattery technique Subject: {{First Name}}, here’s something interesting for you Hey {{First Name}}, I came across your profile on LinkedIn and had a quick browse through it. If so, our plans start as low as $X per month.

Closing 98

Closing X-functional Sales Follow-up 98

PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

MAY 14, 2014

Realizing this was a much bigger problem we’ve yet to address, Peep took to Twitter and asked: Looking for an in-house optimizer in a big company for a blog post on selling CRO internally. On-going battles for prime real estate, page layouts, copy and imagery persist and often burden cross-functional team performance and relations.

Conversion 124

Conversion Sell E-commerce Legal 124

Heinz Marketing

FEBRUARY 24, 2020

This week’s episode is entitled “ The Importance and Power of Editing: A B2B Masterclass (in 30 Minutes!) ” and our guest is Lisa Gschwandtner , Editorial Director at Selling Power. I won’t get into the inside jokes there but Lisa Gschwandtner from Selling Power Magazine , thank you so much for joining us today.

Pipeline 65

Pipeline Sales Cross-sell Up-sell 65

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Pay them upfront so they don’t try to say X to get the money. If the copy won’t sell them, what will? Copy either sells or it doesn’t. All users have equal access to information and functionality. What is functionality?

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86